Performance Marketing Manager

1. Campaign Strategy & Planning –

• Develop, plan, and implement performance marketing strategies across paid channels (Google Ads, Meta, LinkedIn, YouTube, etc.).
• Align campaigns with overall business objectives and marketing calendar.

2. Paid Media Management –

• Manage daily budgets, bid strategies, and targeting to maximize ROI.
• Conduct A/B testing of creatives, landing pages, and ad copies.
• Optimize ad delivery to ensure best cost per result.

3. Analytics, Reporting & Insights –

• Monitor campaign performance using analytics tools (Google Analytics, GA4, CRM dashboards, etc.).
• Prepare weekly/monthly performance reports with actionable insights.
• Track attribution models and customer journey data.

4. SEO & CRO Support –

• Collaborate with SEO & content teams to improve organic + paid synergy.
• Work on conversion rate optimization of landing pages.

5. Stakeholder & Team Collaboration –

• Work closely with design, content, and product teams for ad creatives & landing page requirements.
• Coordinate with sales/CRM team for lead quality feedback.

6. Budgeting & Cost Efficiency –

• Plan and track monthly/quarterly marketing spends.
• Ensure cost per acquisition within approved limits.

7. Innovation & Market Trends –

• Stay updated with industry trends, new ad formats, AI tools, and automation techniques.
• Experiment with new platforms/channels (e.g., influencer ads, programmatic).

Job Type: Full-time

Pay: ₹17,080.31 - ₹50,000.00 per month

Work Location: In person