Performance Marketing Manager

Job Title: Performance Marketing Manager

Job Description:

Roles and responsibilities:

● Knowledge in paid advertising campaigns in Google, Facebook, Yahoo/Bing Network, LinkedIn, E-mail Marketing and content networks (ex. Taboola/Outbrain/Colombia)

● Getting ROAS driven output from the team by Setting, Executing, Managing & optimizing paid campaigns on Google/Yahoo/Bing, Facebook, Twitter, LinkedIn, content networks (ex. Taboola/Outbrain/Colombia) YouTube & other self-served platform

● Own end-to-end execution, measurement, reporting and optimization of AdWords (Search, Display) campaigns with goals to increase transactions, new users, acquired via AdWords

● Execute strategies for keyword opportunities, campaign structuring, targeting across Search, and other facets of paid search in accordance with business goals

● Running A/B tests across paid search campaigns & landing pages

● Generate daily, weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives

● Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to internal business goals.

Skills:

● Systems Thinking: We are growing aggressively and hence this role requires incredible detail orientation and process thinking.

● Extremely creative/hacker mindset with In-depth knowledge of PPC/Facebook Advertising & Affiliate ecosystem.