Performance Marketing manager

Hiring: Performance Marketing Manager, Texvalley (Erode)

Company: Texvalley

Location: Erode, Tamil Nadu, India

Employment Type: Full-time

About Texvalley

Texvalley is undergoing a transformative journey, evolving beyond a traditional mall into a dynamic, multi-faceted commercial and lifestyle destination. Located strategically on the Bengaluru-Cochin National Highway in Erode, we are home to the unique Global Market (a wholesale & retail hub) and are launching ambitious new initiatives including a premium mall (Value Mall), an exhibition & convention centre, an auto care hub, and our pioneering e-commerce platforms (Texvalley.in, Texvalley.uk). We are committed to innovation, sustainability, and fostering a vibrant community.

The Opportunity

We are seeking a highly analytical and results-driven Performance Marketing Manager to join our dynamic team in Erode. This pivotal role will be instrumental in driving measurable online traffic, engagement, and conversions for Texvalley's various initiatives, including mall footfall, events (like the Next-Gen Franchise Expo), and our growing e-commerce platforms. If you are passionate about optimizing digital ad spend and delivering tangible ROI, we want to hear from you!

Key Responsibilities

• Develop, implement, and manage highly effective paid digital advertising campaigns across platforms, with a strong focus on Meta Ads (Facebook & Instagram).
• Plan and execute campaigns for Google Ads, LinkedIn Ads, and other relevant online advertising channels to achieve specific KPIs (e.g., footfall, event registrations, e-commerce sales, lead generation for B2B initiatives).
• Conduct in-depth audience research, keyword analysis, and competitive benchmarking to identify new opportunities and optimize existing campaigns.
• Manage and optimize ad budgets, bids, and targeting strategies to maximize ROI and achieve cost-efficient results.
• Perform A/B testing on ad creatives, copy, landing pages, and audience segments to continuously improve campaign performance.
• Set up and monitor tracking pixels, conversion events, and analytics dashboards to accurately measure campaign effectiveness.
• Generate detailed performance reports, analyze data, identify trends, and provide actionable insights to stakeholders.
• Collaborate closely with the creative team to develop compelling ad creatives (static, dynamic, video) that resonate with target audiences.
• Stay up-to-date with the latest trends and best practices in performance marketing, digital advertising, and e-commerce.
• Support the overall digital marketing strategy by providing data-driven recommendations.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, or a related quantitative field.
• Minimum 3-5 years of hands-on experience in performance marketing, with a proven track record of managing and optimizing significant ad budgets.
• Expert-level proficiency in Meta Ads Manager (Facebook & Instagram Ads) is mandatory.
• Strong experience with Google Ads (Search, Display, Video) and LinkedIn Ads.
• Demonstrable experience with analytics platforms (e.g., Google Analytics) and conversion tracking setup.
• Highly analytical mindset with the ability to interpret complex data and translate it into actionable strategies.
• Proficiency in A/B testing methodologies and conversion rate optimization (CRO).
• Excellent communication skills, both written and verbal, for presenting data and insights.
• Ability to work independently and collaboratively in a fast-paced, results-oriented environment.
• Experience in retail, mall marketing, or e-commerce is a plus.

Why Join Texvalley?

• Impactful Role: Drive measurable growth for a transforming commercial and lifestyle destination.
• Innovative Environment: Work on exciting projects, including mall footfall initiatives, large-scale events, and new e-commerce ventures.
• Growth Opportunity: Be a key player in Texvalley's expansion and digital transformation.
• Dynamic Team: Collaborate with a passionate and forward-thinking marketing and events team.

Application Process

Interested candidates are invited to submit their resume and a cover letter outlining their relevant performance marketing experience and how they can contribute to Texvalley's growth.

Apply Now via LinkedIn or send your application to [Relevant Texvalley HR Email Address - if applicable].

Join us in shaping the digital future of Texvalley!

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