🚀
Performance Marketing Manager / Senior Manager
Location:
Hyderabad
Team:
Growth & Performance
Category:
EdTech / SkillTech🎯
About NxtWave
NxtWave is one of India’s fastest-growing EdTech startups, transforming the 21st-century job market by upskilling youth into highly skilled tech professionals through its flagship programs —
NIAT, NxtWave Academy, and NxtWave Intensive
.Backed by
Greater Pacific Capital, Orios Ventures, and Better Capital
, and officially partnered with
NSDC (Govt. of India)
, NxtWave has over
450+ districts of learners
and alumni placed in top companies like Google, Amazon, and Deloitte.🎯
About the Role
We’re looking for a
data-driven, growth-obsessed Performance Marketing Lead
to drive full-funnel performance across NxtWave’s product ecosystem.This is not a “just-run-ads” role — you’ll
own the complete growth funnel
, from ad click → lead → enrollment → CAC optimization → retention & reactivation. You’ll experiment, scale, and iterate across channels, cohorts, and campaigns to achieve performance excellence.If you’re someone who thrives at the intersection of
data, psychology, and creative experimentation
, this role is built for you.⚡
Key Responsibilities
🧭 Full-Funnel Growth
- Plan, launch, and scale high-performing paid campaigns across Meta, YouTube, Google Search, Display, Snapchat, and LinkedIn.
- Own key growth metrics — Leads, CPL, CAC, ROAS, and Enrollments — across products and geographies.
- Design and execute multi-product funnel strategies for different audience segments:
- NIAT (17–18 yrs)
- NxtWave Academy (18–20 yrs)
- NxtWave Intensive (22–28 yrs)
🧩 Lead Nurturing & Marketing Automation
- Manage WebEngage automations — SMS, WhatsApp, and Email journeys.
- Build and optimize drip campaigns, remarketing logic, and segmented nurturing flows.
- Collaborate with CRM and content teams to reduce lead decay and improve conversion ratios.
📊 Performance Intelligence & Analytics
- Own dashboards, attribution models, and cohort-level ROI tracking.
- Analyze performance by region, channel, and creative, translating insights into actionable strategies.
- Drive experimentation frameworks — budget reallocations, offer testing, ad hook optimization, etc.
🎨 Creative Strategy & GTM Execution
- Co-own creative briefing, ad scripting, and landing page optimization with Brand & Creative teams.
- Run data-informed A/B tests across creatives, formats, CTAs, and messaging.
- Ensure every creative output is aligned with growth objectives.
🧠 Leadership & Collaboration
- Lead and mentor a small team of campaign managers.
- Collaborate cross-functionally with Content, Brand, Tech, and CRM teams.
- Conduct training sessions on full-funnel performance best practices.
📈
Ideal Candidate Profile
- Experience: 5–10 years in Performance Marketing, preferably in EdTech / FinTech / HealthTech / Insurance.
- Proven track record of scaling budgets above ₹1 Cr/month with strong ROI.
- Proficient in Meta Ads Manager, Google Ads, GA4, WebEngage, and Excel dashboards.
- Strong analytical mindset — you think in funnels, cohorts, and experiments.
- Comfortable with both strategy and hands-on execution.
- Fast, precise, and relentlessly impact-oriented.
💥
Why Join NxtWave
- Be at the heart of India’s fastest-growing tech upskilling brand, impacting millions of learners.
- Handle multi-product, multi-region growth across diverse audience cohorts.
- Work with P&L-level ownership, not just metrics.
- Join a fast-moving, data-obsessed team where experimentation meets execution.
