Performance Marketing Manager

You are a Performance Marketing Executive responsible for planning, executing, and optimizing paid digital campaigns on platforms such as Google, Meta, and YouTube. Your primary focus will be on lead generation, conversions, and traffic growth while ensuring efficiency across budgets and key performance indicators. Your responsibilities will include setting up and managing paid campaigns across various channels (Search, Display, Video, Social), monitoring campaign performance, and optimizing based on key metrics like CTR, CPL, and ROAS. You will collaborate with design and content teams for creating landing pages and ad creatives, conduct A/B testing, implement audience segmentation strategies, and generate regular campaign reports to drive ongoing improvements. To excel in this role, you should have at least 3-5 years of experience in performance or digital marketing, particularly in managing paid campaigns for real estate projects. Proficiency in Meta Ads Manager, Google Ads, and Google Analytics is essential. Strong analytical skills, an ROI-focused mindset, and the ability to handle multiple campaigns concurrently are crucial for success in this position. This is a full-time role suitable for both experienced professionals and freshers. The work schedule is in the morning shift, and the job location is on-site.,