Performance Marketing Manager- Google & Meta Ads

Job Title: Performance Marketing Manager – Meta & Google Ads

Location:

Experience:

Employment Type:

About the Role

Performance Marketing Manager

Key Responsibilities

• Plan, launch, and manage campaigns on

  Meta Ads (Facebook/Instagram)

  and

  Google Ads (Search, Display, YouTube, Discovery)

  .
• Develop

  full-funnel paid media strategies

  across awareness, engagement, lead generation, and conversions.
• Conduct audience research, keyword analysis, and competitor benchmarking.
• Implement

  tracking, attribution, and conversion measurement

  (Pixel, GA4, GTM).
• Manage budgets and optimize for performance metrics (CPC, CPA, CPL, ROAS).
• Run

  A/B testing

  on creatives, ad copies, landing pages, and targeting.
• Collaborate with creative/content teams to produce engaging ad creatives and ad copies.
• Prepare weekly/monthly performance reports with insights and recommendations.
• Stay updated on

  Meta & Google Ads best practices, policies, and algorithm changes

  .
• Explore new ad formats, tools, and automation opportunities.

Requirements

• 3–6 years of proven experience in

  Google Ads + Meta Ads campaign management

  .
• Strong knowledge of

  keyword bidding, campaign structures, and audience targeting

  .
• Proficiency in

  Google Ads Manager, Meta Business Suite, GA4, and GTM

  .
• Demonstrated success in

  e-commerce, lead gen, or app install campaigns

  .
• Strong analytical and problem-solving skills with data-driven decision-making.
• Knowledge of other channels (LinkedIn Ads, TikTok Ads, Programmatic) is a plus.
• Excellent communication and stakeholder management skills.

What We Offer

• Competitive compensation with performance-linked incentives.
• Exposure to large-scale budgets and high-growth campaigns.
• A collaborative and fast-paced work culture.
• Opportunities for continuous learning and certifications.