Performance Marketing Manager

Job Title: Performance Marketing Manager

Location: [Rohini Sec-25, New Delhi, India]
Job Type: Full-Time | In-office
Experience Required: Minimum 5 Years in D2C Brand Marketing
Industry: Health & Fitness / Sports Nutrition / E-commerce
Salary: Competitive | Based on experience

About Us

We are a fast-growing D2C health and sports nutrition brand with a strong presence in the e-commerce space. Our mission is to empower fitness lifestyles by delivering high-quality products through our online store. We’re now looking for a Performance Marketing Manager who can take charge of driving sales, improving ROI, managing influencer collaborations, and optimizing our brand's presence across digital channels.

Key Responsibilities

• Performance Marketing & ROI Optimization
• Plan, execute, and scale paid ad campaigns across Meta (Facebook/Instagram), Google, YouTube, and other relevant platforms to drive website sales.
• Constantly monitor, analyze, and optimize campaign performance with a focus on ROAS and CAC.
• A/B testing of creatives, landing pages, and ad copies to improve conversion rates.
• Brand & Social Media Management
• Build and manage the brand identity across platforms.
• Plan and execute social media content calendars in line with brand voice.
• Work closely with designers and video editors for creative ad content and social media posts.
• Influencer Marketing & Collaborations
• Identify, reach out, and collaborate with fitness and lifestyle influencers for brand promotion.
• Manage end-to-end execution of influencer campaigns and ensure measurable results.
• Website & Shopify Expertise
• Own and manage the Shopify store performance (product pages, funnels, analytics, etc.).
• Coordinate with operations team for seamless order flow, fulfillment, and customer service.
• Ensure a strong customer journey from ad click to order delivery.
• Channel Coordination & Reporting
• Act as the link between different internal teams (operations, creative, logistics) and external partners (influencers, channel partners).
• Deliver detailed weekly and monthly reports on performance, insights, and recommendations.

Requirements

• Minimum 5 years of experience in performance marketing for D2C e-commerce brands.
• Proven success in scaling Shopify-based websites with paid ads and influencer campaigns.
• Deep knowledge of ad platforms: Meta Ads Manager, Google Ads, YouTube Ads.
• Experience in influencer marketing, brand building, and social media strategy.
• Strong analytical skills with experience in Google Analytics, Shopify Analytics, and reporting tools.
• Excellent coordination and communication skills.
• Experience in sports nutrition, fitness, or lifestyle category is a big plus.

Perks & Benefits

• Opportunity to grow with a high-potential brand
• Dynamic work environment with creative freedom
• Performance-based incentives
• Employee discounts on brand products

To Apply:

Please share your updated CV along with details of your most successful campaigns, ROI data, and past brands worked on.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹40,000.00 per month

Schedule:

• Day shift

Work Location: In person