Performance Marketing Manager (B2B Lead Generation

Job Title: Performance Marketing Manager (B2B Lead Generation – PilotOS)

Location:

Type:

About PilotOS

2X–99X ROI in 60 days

inbound marketing engine

Role Overview

LinkedIn + Content + Outreach funnel

Key Responsibilities

• Lead Generation Strategy

• Build and execute the PilotOS inbound lead generation engine across LinkedIn, Email, SEO, and Retargeting.
• Own the funnel:

  Identify → Engage → Filter → Nurture → Convert.

• Campaign Execution

• Run

  LinkedIn Ads

  and manage campaigns to drive awareness and engagement.
• Develop and distribute

  LinkedIn content

  (with design support).
• Execute

  cold email outreach

  campaigns to ICP prospects.
• Leverage

  SEO & content marketing

  to generate organic traffic.

• Tracking & Optimization

• Track LinkedIn engagers and identify website visitors using analytics/intent tools.
• Filter prospects based on ICP fit and route them to the right nurture flows.
• Run

  retargeting ads

  (Meta, YouTube, LinkedIn).
• Monitor campaign performance and continuously optimize for lower CAC and higher conversion.

• Collaboration

• Work with design team for creative assets (graphics, videos).
• Coordinate with sales to hand off qualified leads and improve conversions.

Requirements

• 3+ years of experience in

  B2B SaaS performance marketing / demand generation

  .
• Proven track record of running

  LinkedIn Ads, cold outreach, and inbound funnels

  .
• Hands-on with tools like:
• LinkedIn Campaign Manager
• HubSpot/Reply.io/Smartlead for outreach
• Google Analytics, Tag Manager, SEO tools (Ahrefs/SEMRush)
• Retargeting (Meta Ads, YouTube Ads)
• Strong understanding of

  ICP-based targeting, lead scoring, and funnel tracking

  .
• Data-driven mindset with ability to measure, report, and optimize campaigns.
• Ability to work independently as a

  one-person growth engine

  (with design support).

Nice-to-Haves

• Experience in

  early-stage SaaS startups

  .
• Familiarity with AI/marketing tech products.
• Knowledge of

  marketing automation & lead nurturing workflows

  .

What We Offer

• Opportunity to build PilotOS’s inbound marketing engine from scratch.
• Competitive compensation with performance-based bonuses.
• Work with a fast-moving, ROI-driven team.
• Growth and ownership in a scaling SaaS startup.

NOTE

uma@meetwork.today with the subject line " Performance Marketing Manager"