Performance Marketing Manager

Appitsimple Infotek

5 - 10 years

16 - 31 Lacs

ahmedabad

Posted:2 weeks ago| Platform:

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Skills Required

gtm strategy marketing automation campaign management performance marketing campaign planning growth marketing generating leads account based marketing campaign strategy marketing campaigns competition mapping demand generation

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities

Own and scale end-to-end performance marketing campaigns across regions like
India, US, UK, Middle East & APAC
Build data-driven acquisition strategies to generate high-quality B2B leads
Optimize paid channels:
Google, LinkedIn, Meta, Programmatic, Native ads
Manage budgets, CAC, ROI, CTR, CPL and improve overall marketing funnel performance
Work closely with Sales & RevOps teams to align campaigns with revenue goals
Lead and mentor a performance marketing team across multiple campaigns
Create scalable frameworks for testing, optimization & reporting.

Preferred candidate profile

6- 12 years of relevant experience driving lead generation in global markets
Strong background in
B2B SaaS performance marketing
Experience in strategy building, team handling and cross-functional leadership
Hands-on expertise with analytics, automation tools and CRM platforms

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