Performance Marketing Lead

About Aramya

Our vision is to build some of the world’s most loved fashion and lifestyle brands — and enable people to express themselves. With a fast-moving team driven by creativity, technology, and customer obsession, we’re building a movement that celebrates every woman’s unique journey.

We’re well funded, with $12M raised from marquee investors like Accel, Z47, and industry veterans.

Our first brand, Aramya, launched in 2024, achieved ₹40 Cr in revenue in its very first year, powered by a proprietary supply chain, in-house manufacturing, and data-led design. Today, we’re operating at a ₹100 Cr ARR and scaling fast.

As we expand across India, launch new stores, and roll out fresh collections weekly, we’re reimagining what modern ethnic wear can look and feel like — inclusive, comfortable, stylish, and accessible.

Join us on this journey of building a house of lifestyle brands.

Now, we’re looking for a dynamic Performance Marketing Lead to amplify our brand voice and drive Aramya’s presence in the digital world.

Key responsibilities:

• Own the

  end-to-end digital growth strategy

  across paid channels: Meta, Google, Pinterest, YouTube, Affiliate, and Marketplace Ads
• Define and deliver on

  CAC, ROAS, LTV, and revenue targets

  Scale paid media budgets effectively with

  channel-wise attribution and funnel understanding

• Partner with creative, product, and tech teams to optimize

  landing pages, product listings, and ad creatives.

• Design and drive experiments for conversion rate optimization.

An Ideal candidate MUST have:

• 5
  – 7 years of hands-on experience in performance marketing (preferably in D2C/fashion/lifestyle brands)
• Strong command over Meta Ads and Google Ads.
• Proven track record in scaling performance campaigns with positive ROAS
• Data-driven mindset with comfort in Excel, analytics tools, and dashboards
• Understanding of Indian consumer mindset and e-commerce behavior
• Bonus: Experience with

  Influencer or Affiliate performance campaigns.