Performance Marketing Lead

Job Type

Location

Company

Experience Required

Hiring Timeline

InCommon

We’re looking for someone with a proven track record in driving revenue, user acquisition, and brand awareness. The ideal candidate will:

• Develop and execute

  data-driven marketing strategies

  to optimize ROI and meet business goals
• Leverage

  digital marketing analytics

  to improve campaign targeting and measure performance
• Play a key role in

  customer acquisition

  , boosting conversion rates, and maximizing marketing efficiency

If you’re passionate about performance marketing and want to make a measurable impact, this role is for you!

Responsibilities:

💼 Develop (through the content & Advertising team) and oversee overall performance

marketing strategy

💼 Create and manage Google Ad campaigns. (SEM)

💼 Create and manage Facebook Ads and Instagram Ads. (Social media advertising)

💼 Ensure top organic search ranking positions (SEO)

💼 Regularly review and optimise all advertising campaigns for positive ROAS

💼 Manage paid listings on third party websites and media partners

💼 Develop and oversee email marketing and marketing automation strategy

💼 Set up, manage, and optimise email marketing campaigns (EDM newsletters, drip

campaigns, loyalty campaigns, etc.)

💼 Manage Google Analytics to track and measure all marketing campaigns

💼 Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website,

Blog) and recommend optimisation action plans to sales and marketing teams

💼 Conduct regular conversion rate optimisation audits and execute A/B tests, user

testing/feedback to improve conversion rates across the brands’ digital channels and

assets

Requirements:

💪 In-depth knowledge of web analytics, Google Adwords, Facebook Marketing

💪 Leadership skills with the ability to set and prioritize goals

💪 Analytical mind

💪 Should be from a TOP School such as IIT, BITS, /NIT if from Tech, or IIM, ISB, MDI and the

likes.

💪 Proficient in spoken and written English

💪 Strong proven track record for managing millions in ad spend

💪 Email marketing platforms

💪 Self-driven

💪 Degree in Marketing communications or equivalent

If you feel this something you'd enjoy, please go ahead and apply now!!