Performance Marketing - Intern

Position - Intern - Performance Marketing
Type: Full-time, Work from OfficeLocation - Navi Mumbai, MaharashtraStipend - 8000 - 100000Who are weBased out of IIT Bombay, HaystackAnalytics is a HealthTech company creating clinical genomics products, which enable diagnostic labs and hospitals to offer accurate and personalized diagnostics. Supported by India's most respected science agencies (DST, BIRAC, DBT), we created and launched a portfolio of products to offer genomics in infectious diseases. Our genomics-based diagnostic solution for Tuberculosis was recognized as one of the top innovations supported by BIRAC in the past 10 years, and was launched by the Prime Minister of India in the BIRAC Showcase event in Delhi, 2022.What we want you to do

• Audience Research & Analysis:
  

Conduct in-depth target audience research using Google Analytics, Facebook Audience Insights, and SparkToro.
Develop detailed buyer personas and Ideal Customer Profiles (ICPs)Analyze demographic, psychographic, and behavioral patterns of target segmentsResearch audience preferences, pain points, and purchasing behaviors

• Competitor Intelligence & Market Analysis:
  

Perform comprehensive competitor analysis across digital channels
Monitor competitor marketing strategies, campaigns, and positioningTrack competitor pricing strategies and product launchesIdentify market gaps and competitive opportunities

• Research & Reporting:
  

Conduct market analysis to identify industry trends and emerging opportunities
Analyze data from multiple sources and create comprehensive research reportsInterpret performance metrics and prepare monthly reports with actionable insightsMaintain research databases and track findingsWhat are we looking for in you?

• Proficiency in research tools (Google Analytics, SEMrush, Ahrefs, Facebook Audience Insights)
• Strong analytical skills with Excel/Google Sheets expertise
• Excellent written communication for report writing
• Currently pursuing or completed degree in Marketing, Business, or related field
  

What you will gain

• Hands-on experience with industry-leading marketing research tools (Google Analytics, SEMrush, Ahrefs)
• Deep understanding of audience analysis and competitive intelligence methodologies
• Exposure to data-driven marketing decision making processes
• Mentorship from experienced performance marketing professionals
• Portfolio of research projects and case studies for future career opportunities
• Professional development in analytical thinking and strategic marketing insights
• Networking opportunities within the marketing and analytics industry
  

Note:

This is a paid internship.Skills: meta ads,ahrefs,semrush,facebook audience insights,analytical skills,google sheets,excel,google ads,google analytics,a/b testing,report writing