Performance Marketing Executive

JOB DESCRIPTION: PERFORMANCE MARKETING SPECIALIST We are looking for a highly analytical, results-driven Performance Marketing Specialist with deep expertise in Meta and Google Ads to join our growth-obsessed marketing team at SIDDHARTH BHANUSHALI ADVISORY PVT. LTD. You will play a critical role in strategizing, executing, and optimizing paid campaigns to generate high-quality leads and build awareness for our education offerings. Key Responsibilities 1. Campaign Strategy & Execution  Plan, run, and optimize lead generation and brand awareness campaigns across Facebook, Instagram, Google (Search, Display, YouTube).  Set up audience targeting, pixel, and GA4 tracking mechanisms.  Continuously track and improve key metrics such as CPL, CTR, ROAS, and conversion rates across the funnel.  Conduct A/B testing on creatives, ad copies, and landing pages to improve campaign performance. 2. Funnel Management & Optimization  Deeply understand the user journey, buyer psychology, and funnel leakage points.  Collaborate with the sales team and creative team to build high-converting landing pages and ad assets.  Implement retargeting campaigns to re-engage lost leads. 3. Reporting, Analysis, and Growth Hacking  Analyze campaign performance and deliver weekly reports with actionable insights.  Identify new growth opportunities and suggest budget reallocation where necessary.  Stay ahead of platform updates, ad trends, and industry benchmarks to maintain an edge. 4. Collaboration & Content Input  Work closely with copywriters and designers to create high-impact ad creatives and landing pages.  Provide input on messaging, tone, and offers based on performance data. Minimum Qualifications  Bachelor’s degree or equivalent practical experience.  5+ years of hands-on experience in paid ads on Meta and Google platforms.  Experience working with Google Ads, Meta Ads Manager, GA4, UTM tagging.  Strong understanding of sales funnels, remarketing, and digital marketing metrics.  Prior experience in EdTech/Coaching industry is a plus.  Copywriting sensitivity and data-driven mindset is essential. Work Location This is a Work from Office role based in Dombivli, Maharashtra. About us: Siddharth Bhanushali Advisory Pvt. Ltd. is a leading Stock Market Educa􀆟on company in India. Founded in 2018, our dream is to spread system-based financial educa􀆟on to the farthest places in India. We believe that every Indian household should grow financially using the Stock Market. With that vision in mind, our company has mentored 1 lakh+ students across 60+ countries. Our YouTube channel, started by our founder Siddharth Bhanushali, has one of the largest reach in the country. Our channel boasts 1.2M+ subscribers with 64M+ views. We are a fun place to work with a family-like company atmosphere. Above all else, our reputa􀆟on in the Market, as a high-quality financial training ins􀆟tute, is strong. You may go through our below YouTube channel to have an understanding of the work we do YouTube Link: h􀆩ps://www.youtube.com/channel/UCoi7mlbUebBpQmDtB3L557A/videos?view_as=subscriber Website - www.siddharthbhanushali.com If you are interested in adding value to the career and are passionate about the role, you are welcome to apply with your resume to hr@sidsnb.com