Performance Marketing Executive

We are seeking a highly skilled Performance Marketing Specialist with deep expertise in Meta Ads (Facebook/Instagram) and Google Ads. The ideal candidate should have a proven track record of planning, executing, optimizing, and scaling paid media campaigns focused on ROI, lead generation, and customer acquisition.

Key Responsibilities

1. Campaign Strategy & Planning

• Develop performance marketing strategies across Meta Ads and Google Ads aligned with business goals.
• Create full-funnel campaign plans including awareness, consideration, and conversion objectives.
• Conduct competitor and market research to identify opportunities.

2. Campaign Execution

• Set up, manage, and optimize campaigns on: o Meta Ads Manager (Facebook & Instagram) o Google Ads (Search, Display, YouTube, Performance Max, Remarketing)
• Write effective ad copy, select creatives, and coordinate with design teams.

3. Optimization & Performance Management

• Continuously monitor campaign performance and optimize for: o CPL, CPA, ROAS, CTR, CVR o Quality of leads and customer acquisition cost
• Perform A/B testing on creatives, audience segments, and landing pages.

4. Analytics & Reporting

• Track and report campaign data with precision using: o Google Analytics (GA4) o Meta Ads Manager insights o Google Tag Manager (GTM)
• Generate weekly/monthly performance reports with actionable insights and recommendations.

5. Budget & ROI Management

• Manage monthly budgets efficiently across multiple platforms.
• Ensure maximum ROI with controlled spend and optimal allocation across campaigns.

6. Collaboration

• Work closely with the sales, product, and creative teams to ensure campaign alignment.
• Suggest landing page improvements to enhance conversion rates.

Qualifications

• Bachelor's degree in marketing or related field
• 2 - 3 years of relevant experience
• Strong analytical, communication, time-management and creativity skills
• Strong ability to focus on customer/market and take initiative Experience with social media