Performance Marketing Executive

About the Role

We are looking for a Performance Marketing Executive who can drive digital growth and ROI across online channels. The ideal candidate will be data-driven, creative, and passionate about D2C e-commerce — someone who can scale ad campaigns across Meta (Facebook/Instagram) and Google while maintaining strong brand positioning.

Location:

Working Days:

Experience:

Industry Background Preferred:

Key Responsibilities

● Plan, execute, and optimise paid marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram) and other performance channels.

● Manage daily budgets, bids, and audience targeting to maximise ROAS and conversions.

● Analyse campaign data, traffic, and sales funnels to improve performance metrics.

● Work closely with the design, content, and e-commerce teams to align campaigns with product launches and seasonal goals.

● Conduct A/B testing for creatives, ad copies, and landing pages to improve click-through and conversion rates.

● Monitor key KPIs (CPC, CTR, ROAS, CAC, LTV) and generate weekly performance reports.

● Stay updated with platform algorithms, trends, and new ad tools to enhance overall efficiency.

● Collaborate with agencies or internal teams to ensure brand consistency and ad tracking.

● Bonus: Understanding of Ayurveda-based or wellness brand communication will be a plus.

🧠 Requirements

● 2–4 years of hands-on experience in performance marketing (Google + Meta Ads).

● Proven success in managing e-commerce / D2C brand campaigns.

● Proficiency in Google Analytics, Meta Business Suite, Google Ads Manager, and Tag Manager.

● Strong analytical mindset with the ability to interpret data into actionable insights.

● Experience in marketing agency, cookware, or lifestyle/e-commerce brands preferred.

● Creative problem solver with excellent communication and coordination skills.

💫 Why Join P-Tal

● Work with a purpose-driven, sustainable Indian brand reviving traditional craftsmanship.

● Opportunity to experiment, learn, and grow with a fast-scaling D2C brand.

● Collaborative team culture with a balance of creativity and data-driven marketing.

● 6-days work week & open, growth-focused work environment.