Performance Marketing Executive

Position Overview:

As our Performance Marketer, your mission is to drive client success through strategic planning, execution, and ongoing optimisation of paid advertising campaigns across various digital channels.

Key Responsibilities:

• Plan, execute, and optimize performance marketing campaigns across platforms such as Google, Meta, & LinkedIn.
• Create, manage, and analyze advertising campaigns, ensuring maximum ROAS & ROI for clients
• Conduct in-depth keyword research, audience targeting, and competitor analysis to create campaign strategies & conversion funnels(TOFU, MOFU & BOFU).
• Report on major metrics like ROAS, CPC, CPA, CPM etc
• Implement A/B testing and other optimization strategies to maximize campaign efficiency.
• Stay up-to-date with industry trends, best practices, and emerging advertising platforms to keep clients ahead of the competition.
• Role involves listening to clients and understanding their needs

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Expert level course/certification in Performance Marketing
• 2-3 years experience in planning, executing, and optimizing performance marketing campaigns specially for D2C brands.
• Experience of managing at-least INR 5 lk per month in paid advertising budgets.
• Proficiency in digital advertising platforms (e.g., Google Ads, Meta Ads).
• Strong analytical skills and ability to interpret data to make data-driven decisions.
• Excellent communication and presentation skills.
• A passion for staying current with industry trends and emerging technologies.