Performance Marketing Executive

About HyperLaunch

At Hyper Launch, we’re on a mission to help professionals build future-ready careers through high-quality training programs in EVs, FSD, Data Science, and more. We’re looking for a dynamic Performance Marketing Executive who can drive growth through paid ads, social media, and digital campaigns across multiple platforms.

Key Responsibilities

• Plan, execute, and optimize paid campaigns on Google Ads, Meta Ads, LinkedIn, and other platforms.
• Monitor campaign performance (CPC, CTR, ROAS, CPL) and implement data-driven optimizations.
• Manage and grow social media presence across platforms (Instagram, LinkedIn, YouTube, etc.).
• Collaborate with design/content teams to create compelling ad creatives and posts.
• Conduct keyword research and assist with SEO strategies for better organic visibility.
• Prepare campaign performance reports and suggest actionable improvements.
• Stay updated with digital marketing trends, tools, and best practices.

Requirements

• 1–2 years of hands-on experience in performance marketing/digital marketing.
• Strong knowledge of Google Ads, Meta Ads, LinkedIn Ads, and other ad platforms.
• Basic understanding of SEO principles.
• Good grasp of social media management and engagement strategies.
• Analytical mindset with ability to interpret campaign data.
• Strong communication and collaboration skills.

Good to Have

• Experience in EdTech / training & upskilling industry.
• Knowledge of marketing automation tools.
• Creative eye for ad copies and design briefs.

rakshana.p@hyperlaunch.co