Performance Marketing Executive (Google Ads Experience Required)

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About Us

Multiplier AI

Job Summary

Performance Marketing Executive

Key Responsibilities

📈 Digital Campaign Management

• Plan, create, and manage multi-channel performance marketing campaigns, including Google Ads, social media, and display advertising.
• Align all campaigns with broader marketing strategies and company goals.

📊 Performance Monitoring & Optimization

• Continuously track and analyze campaign KPIs.
• Use insights and A/B testing to refine ad creatives, targeting, and strategies to maximize ROI.

💰 Budget Management

• Manage and optimize campaign budgets efficiently.
• Monitor spend, track ROI, and reallocate resources for maximum performance impact.

📑 Reporting & Analytics

• Prepare regular reports detailing campaign performance, insights, and recommendations.
• Present data-driven findings to internal stakeholders for decision-making and strategic planning.

🎯 Customer Acquisition Strategy

• Develop and execute strategies aimed at increasing high-quality lead generation and customer acquisition.
• Focus on lowering acquisition costs and improving conversion rates.

🔬 A/B Testing & Funnel Optimization

• Test and iterate landing pages, CTAs, and ad variations to improve campaign results.
• Continuously refine customer journeys for better engagement and conversions.

🤝 Cross-Functional Collaboration

• Work closely with Sales, Product, and Customer Success teams to align digital strategies with business outcomes.
• Ensure consistent messaging across channels and touchpoints.

📣 Training & Development

• Conduct weekly training sessions for the call center team, bi-weekly unit-specific training, and mock calls.
• Provide monthly training status reports and ensure upskilling in lead handling and product knowledge.

📍 Industry Trend Awareness

• Stay updated on digital marketing best practices, trends, and competitor strategies.
• Apply new learnings to enhance campaign competitiveness and effectiveness.

Qualifications

Required:

• Bachelor’s degree in Marketing, Business, or a related field.
• 2–3 years of experience in digital marketing with strong

  Google Ads

  expertise.
• Deep knowledge of performance tracking, conversion optimization, and ROI analysis.
• Hands-on experience with ad platforms, analytics tools (Google Analytics, Google Tag Manager), and performance dashboards.
• Excellent communication, presentation, and collaboration skills.
• Strong organizational and project management capabilities.

Preferred:

• Google Ads Certification

• Familiarity with platforms like Facebook Ads Manager, LinkedIn Ads, or programmatic tools
• Experience working in healthcare, B2B, or SaaS industries

What We Offer

• Competitive salary and performance-based incentives
• Opportunities for career advancement and skill development
• A collaborative, fast-paced, and innovation-driven work environment
• Direct impact on projects working with top global pharma clients