Performance Marketing Executive

Job Summary

Performance Marketing Executive

Key Responsibilities

• Develop, execute, and scale multi-channel paid marketing campaigns across

  Google Ads, Meta Ads, and LinkedIn Ads

  .
• Generate qualified leads and drive user acquisition for SaaS products through strategic campaign management.
• Oversee the entire campaign lifecycle — from audience targeting, ad creation, and A/B testing to landing page optimization and performance reporting.
• Optimize campaigns to achieve lower

  Cost Per Acquisition (CPA)

  and higher

  Return on Ad Spend (ROAS)

  .
• Execute

  remarketing and lookalike campaigns

  to re-engage users and improve conversion efficiency.
• Continuously run

  A/B tests

  on ad creatives, copy, and landing pages to identify high-performing variations.
• Track, measure, and optimize KPIs such as CTR, CPC, CPA, ROAS, and Conversion Rates, ensuring optimal budget utilization.
• Collaborate closely with the

  design, content, and product teams

  to ensure campaign consistency with brand strategy and product messaging.
• Use tools such as

  Google Analytics, Tag Manager, Meta Business Suite, and LinkedIn Campaign Manager

  to analyze data, generate insights, and report outcomes.

Requirements

• 0–3 years

  of proven experience in performance or digital marketing, preferably within

  SaaS or B2B industries

  .
• Hands-on expertise in

  Google Ads, Meta Ads, and LinkedIn Ads

  campaign management.
• Strong analytical mindset with experience in

  funnel optimization, A/B testing, and performance tracking

  .
• Proficient in analytics and tracking tools (Google Analytics, GTM, Ads Managers, etc.).
• Demonstrated ability to manage budgets effectively and deliver tangible business growth.
• Excellent communication skills with a collaborative, problem-solving attitude.