Performance Marketing Executive

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Responsibilities

• Plan, execute, and optimize performance marketing campaigns across various digital channels.
• Monitor campaign performance, analyze key metrics, and provide actionable insights.
  

• Manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn, etc.
• Conduct keyword research, ad creation, and bid management to maximize ROI.
  

• Collaborate with the creative and web development teams to implement CRO strategies.
• Conduct A/B testing to improve landing page performance and user experience.
  

• Utilize analytics tools to analyze data, track key performance indicators (KPIs), and generate reports.
• Provide data-driven recommendations to enhance campaign effectiveness.
  

• Effectively manage advertising budgets, ensuring efficient allocation and maximum return on investment.
• Monitor spending patterns and adjust budgets based on performance.
  

• Stay updated on industry trends and competitor activities.
• Conduct market research to identify opportunities for campaign optimization.
  

• Work closely with cross-functional teams, including content creators, designers, and developers, to align campaigns with overall marketing strategies.
  

• Generate regular performance reports for internal stakeholders, highlighting key insights and areas for improvement.
• Present campaign results and recommendations to the management team.
  

Requirements

• Proven experience as a Performance Marketing Executive or similar role.
• Solid understanding of digital marketing channels, tools, and best practices.
• Experience with Google Analytics, Google Ads, Facebook Ads Manager, and other relevant platforms.
• Strong analytical skills and ability to interpret data to drive marketing decisions.
• Familiarity with conversion rate optimization techniques.
• Excellent communication and presentation skills.
• Proactive mindset with the ability to take initiative and implement innovative strategies.
• Bachelor’s degree in Marketing, Business, or a related field.