Performance Marketing, Centre of Excellence (Manager/ Senior Associate)

The short version

What this role is about:

Who we’re looking for:

Why you should apply:

About us:

We’re backed by a number of eminent investors, including ex-unicorn startup founders and CXOs of global giants like RedBus, NoBroker, Nestlé, and Performics.

The detailed version of the role

Kraftshala runs India’s largest marketing program (in terms of placements), called the Marketing Launchpad. This is a 100% live, job-linked program that serves as a talent pipeline for agencies (e.g. Publicis, Dentsu, IPG, Hiveminds, Performics, etc.) as well as brands like Nestlé, Nykaa, Google, Lenskart, Zomato, and 500+ others.

Unlike conventional programs, Kraftshala rapidly updates its curriculum, sometimes every month.

As the Performance Marketing Centre of Excellence, you are responsible for ensuring our programs stay at the forefront of these shifts, so that our students can add value to recruiting partners from Day 1.

This includes:

• Developing Academic Content:

  Combine insights from your own campaign experience and conversations with India’s top digital marketing leaders to create frameworks and concepts that simplify campaign management, audience strategy, creative optimization, and measurement. You’ll experiment with tools, case studies, and live campaign setups to keep Kraftshala’s learning experiences updated and relevant.

• Consulting:

  Guide students working on live performance marketing projects with partner brands. The goal is to ensure students deliver strong campaign results - from improving CTR and ROAS to optimizing budget allocation - so recruiters know they’re ready from day one.

• Upgrading Training Design:

  Use instructional design principles and analytics to upgrade projects, engagement formats, and assessments, while creating repeatable playbooks for campaign planning and optimization.

• Leading External Experts:

  Manage a team of 8-12 part-time performance marketing experts who conduct live sessions, give project feedback, and take interviews. You’ll be responsible for selecting, auditing, coaching, and enabling them to deliver high-quality output.

• Training:

  Conduct regular live sessions for small and large groups of students on various topics - from campaign setup, audience segmentation, and creative testing to analytics, conversion tracking, and attribution.

• Analysing Outcome Metrics:

  Use placement data and student performance insights to identify training gaps and improve both admissions filters and curriculum content.

• Innovation:

  Participate in developing new products or propositions as Kraftshala expands, bringing your expertise in performance marketing strategy, automation, and creative optimization to shape new learning experiences.

• (Optional) Social Media Impact:

  We plan to create extensive learning content on social media. If you’re interested, you can contribute by simplifying performance marketing insights into engaging, educational formats for wider audiences.

To summarize

The learnings that you’ll get through training, speaking to experts on the one hand, and simplifying concepts for beginners on the other hand, will enable you to consult on running better campaigns, which in turn will help you train better. This virtuous loop will help you become a kickass marketing professional.

Must-Have Skills:

We have 2 positions available, one at a manager/ senior manager level, and another at a senior associate level.

• 3-8 years of hands-on experience in planning, executing, and optimizing paid campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook and Instagram). (We are not too fussed about the number of years. Experience is simply a proxy for capability, which is what we really care for).
• Deep understanding of campaign structure, creative testing, bidding strategies, and conversion tracking.
• Ability to simplify complex ideas and communicate their essence to new audiences
• A willingness to add value to every partner you come across.
• A structured, data-driven, user-centric approach to problem-solving

Selection Process:

Each conversation with us will last about 30-60 minutes and will allow us to get to know each other well. This will be a mix of online and offline interactions.

• Setting Expectations:

  This will be a call to understand your profile briefly and share the details of the selection process.

• Conversation 1:

  This will be a conversation with our Co-Founder & Head, Centre of Excellence, wherein you can expect to be evaluated on the competencies needed for the job.

• Technical Exercise:

  This is a specific assessment designed to evaluate your fit for this role

• Conversation 2:

  This will be a detailed assessment review conversation to go over your submission for the technical exercise.

• Conversation 3:

  A conversation with our CEO to ensure that there is a fit with the Kraftshala Kode.

• Extending an offer:

  If all goes well, we will extend an offer that will mention the relevant details.

Location:

Delhi/ Gurgaon