Performance Marketer

About Soft Hear Pvt. Ltd.:

Soft Hear is a fast-growing healthcare startup specializing in audiology and speech therapy services. With a strong presence across Delhi, Haryana, Uttar Pradesh, and Maharashtra, we are dedicated to making quality hearing care accessible, affordable, and reliable for every individual.

Recognized among the best hearing care providers in North India by The Indian Express, Soft Hear is redefining how communities experience better hearing through expert care, advanced technology, and compassionate service.

About the Role:

We are looking for a Performance Marketer who will own the end-to-end strategy, execution, and optimization of digital campaigns across paid channels.

The ideal candidate will be data-driven, creative, and skilled at driving measurable results from traffic growth to qualified lead generation and ROI improvement.

Key Responsibilities:

• Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital platforms.
• Develop and manage multi-channel marketing funnels to drive traffic, engagement, and conversions.
• Set up and monitor campaign budgets, bidding strategies, and audience segmentation.
• Implement A/B testing, track performance metrics (CTR, CPC, CPL, ROAS), and continuously optimize campaigns.
• Collaborate with design, content, and web teams to ensure alignment between creatives, landing pages, and campaign goals.
• Use tools such as Google Analytics, Tag Manager, Search Console, and Data Studio to generate insights and reports.
• Conduct SEO audits and coordinate with the SEO team to strengthen organic performance alongside paid growth.
• Stay updated with digital marketing trends, ad policies, and algorithm changes to maintain a competitive edge.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field.
• 2–5 years of experience in performance marketing or digital advertising.
• Proven experience managing campaigns on Google Ads and Meta Ads Manager.
• Familiarity with SEO, analytics platforms, tracking pixels, and conversion attribution models.
• Strong analytical and problem-solving skills with a results-oriented mindset.
• Excellent communication and collaboration abilities.

Preferred Skills (Good to Have):

• Knowledge of landing page builders (Unbounce, Webflow, WordPress).
• Exposure to healthcare, D2C, or service-based lead generation campaigns.

What We Offer?

• Opportunity to lead data-driven growth initiatives.
• Collaborative, transparent, and fast-paced work culture.
• Competitive salary and performance-based incentives.