Performance Marketer

Performance Marketing Executive

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Role Overview:

As a Performance Marketing Specialist, you will be responsible for driving online marketing campaigns across multiple platforms, optimizing them for performance, and maximizing ROI. You will work closely with the digital marketing team to develop strategies that align with business goals and deliver measurable results.

Key Responsibilities:

• Manage, optimize, and scale paid digital campaigns across Meta Ads, and other performance channels.
• Analyze campaign performance, identify trends, and implement strategies to improve KPIs (CPC, CPA, ROAS).
• Collaborate with cross-functional teams to ensure marketing efforts align with business objectives.
• Develop, implement, and monitor A/B testing to continuously optimize campaigns.
• Keep up-to-date with industry trends, competitor analysis, and best practices in performance marketing.
• Provide regular performance reports with actionable insights to stakeholders.