Performance Marketer & SEO Specialist

Position: Performance Marketer & SEO Specialist

Location: Kolkata (Hybrid)

Experience: 1-3 Years

Type: Full-Time

About the job

We are seeking a results-oriented Performance Marketer & SEO Specialist who excels in running high-converting PPC campaigns and optimizing SEO strategies to improve organic rankings. You will be responsible for driving paid (PPC) and organic (SEO) traffic to improve lead generation, optimizing high-ROI digital ad campaigns, conversions, and brand visibility.

About the company

This year, we set out to build a company focused on providing tailored digital solutions for businesses, driven by a close-knit team. Our team specializes in web development, e-commerce and digital marketing, providing tailor-made services that enhance online visibility and drive measurable results. As we expand, we are looking for a Performance Marketer & SEO expert who can maximize ROI through data-driven paid advertising and organic search strategies.

Qualifications and Skills:

• 1-3 years of proven experience in Performance Marketing & SEO.
• Hands-on Experience in Off Page + On Page + Technical SEO
• Strong understanding of Google Ads, Meta Ads, and PPC campaign optimization.
• Hands-on experience with SEO tools like Ahrefs, SEMrush, Moz, or Ubersuggest.
• Proficiency in Google Analytics, GA4, and Google Tag Manager for tracking and insights.
• Knowledge of conversion rate optimization (CRO) and A/B testing.
• Familiarity with website structures, HTML, and CMS platforms (Custom, WordPress, Shopify, etc.).
• Strong analytical skills with the ability to interpret data-driven insights and trends.
• Ability to work independently and collaboratively in a fast-paced environment.
• Past Work (portfolio of any previous ad campaigns and SEO projects is highly preferred).

Key Responsibilities:

Performance Marketing (PPC & Paid Ads)

Campaign Strategy & Execution:

• Plan, create, and manage Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other paid campaigns.
• Implement bidding strategies and audience targeting to maximize return on ad spend (ROAS).

Conversion Rate Optimization (CRO):

• A/B test ad creatives, landing pages, and call-to-actions (CTAs) for better conversion rates.

Performance Tracking & Reporting:

• Monitor KPIs like CTR, CPC, CPA, ROAS, and bounce rates to make data-driven decisions.
• Track conversion goals using Google Analytics, GA4, and Google Tag Manager (GTM).

SEO (Search Engine Optimization)

On-Page & Technical SEO Optimization:

• Optimize website meta tags, URLs, headings, and internal linking for search visibility.
• Improve site speed, mobile-friendliness, and Core Web Vitals for better rankings.

Keyword Research & Content Strategy:

• Conduct keyword research using Ahrefs, SEMrush, or Moz to identify high-potential keywords.
• Optimize website content for search intent and organic growth.

Link Building & Off-Page SEO:

• Develop backlink strategies through guest posting, outreach, and digital PR.
• Manage local SEO efforts, including Google My Business optimization.

SEO Analytics & Performance Monitoring:

• Track keyword rankings, organic traffic, and domain authority.
• Generate reports and suggest improvements for better search performance.

To Apply: Drop us your resume and portfolio at info@intellij.in or call us at +91-8062177456

Job Type: Full-time

Pay: ₹25,000.00 - ₹28,000.00 per month

Benefits:

• Flexible schedule
• Work from home

Education:

• Bachelor's (Required)

Experience:

• PPC Campaign Management: 1 year (Required)
• SEO: 2 years (Required)
• Google Ads: 1 year (Required)
• Google Analytics: 2 years (Required)

Work Location: In person