Performance Marketer & SEO Specialist

About the job

We are seeking a results-oriented Performance Marketer & SEO Specialist who excels in running high-converting paid ad campaigns and optimizing SEO strategies to improve organic rankings. You will be responsible for driving paid and organic (SEO) traffic to improve lead generation, optimizing high-ROI digital ad campaigns, conversions, and brand visibility.

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About the company

This year, we set out to build a company focused on providing tailored digital solutions for businesses, driven by a close-knit team. Our team specializes in web development, e-commerce and digital marketing, providing tailor-made services that enhance online visibility and drive measurable results. As we expand, we are looking for a Performance Marketer & SEO expert who can maximize ROI through data-driven paid advertising and organic search strategies.

Qualifications and Skills:

• 1-3 years of proven experience in Performance Marketing & SEO.
• Hands-on experience in Ads management (min 1 year)
• Strong understanding of Google Ads, Meta Ads, and PPC campaign optimization.
• Hands-on experience with SEO tools like Ahrefs, SEMrush, etc.
• Proficiency in Google Analytics, GA4, and Google Tag Manager for tracking and insights.
• Knowledge of conversion rate optimization (CRO) and A/B testing.
• Familiarity with website structures, HTML, and CMS platforms (Custom, WordPress, Shopify, etc.).
• Strong analytical skills with the ability to interpret data-driven insights and trends.
• Ability to work independently and collaboratively in a fast-paced environment.

Key Responsibilities:

Performance Marketing (PPC & Paid Ads)

Campaign Strategy & Execution:

• Plan, create, and manage Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other paid campaigns.
• Implement bidding strategies and audience targeting to maximize return on ad spend (ROAS).

Conversion Rate Optimization (CRO)

• Aware of Performance Tracking & Reporting
• Monitor KPIs like CTR, CPC, CPA, ROAS to make data-driven decisions.
• Track conversion goals using Google Analytics, GA4, and Google Tag Manager (GTM).

SEO (Search Engine Optimization)

On-Page & Technical SEO Optimization:

• Optimize website meta tags, URLs, headings, and internal linking for search visibility.

Keyword Research & Content Strategy:

• Conduct keyword research using tools like Ahrefs, SEMrush, etc.
• Optimize website content for search intent and organic growth.

Link Building & Off-Page SEO:

• Develop backlink strategies
• Manage local SEO efforts, including Google My Business optimization.

SEO Analytics & Performance Monitoring:

• Track keyword rankings, organic traffic, and domain authority.
• Generate reports and suggest improvements for better search performance.

Drop us your resume and portfolio at info@intellij.in