Digital Marketing Specialist

Digital Marketing Specialist (PPC + SEO)

Location: Kolkata (Hybrid)

Experience: 1-3 Years

Type: Full-Time

About Us

We’re IntelliJ Technologies – a growing digital agency helping businesses scale through custom websites, e-commerce solutions, and powerful digital marketing campaigns. Our small but ambitious team works closely with clients, delivering results that improve visibility, leads, and ROI.

Digital Marketing Specialist (PPC + SEO)

What You’ll Do

Performance Marketing (PPC & Paid Ads):

• Plan, launch, and optimize ad campaigns on Google Ads, Meta (Facebook & Instagram), and LinkedIn.
• Manage bidding strategies, targeting, and budgets to maximize ROI.
• Run A/B tests on creatives, landing pages, and CTAs to improve conversion rates.
• Track key metrics (CTR, CPC, CPA, ROAS) and share actionable insights.

SEO (Search Engine Optimization):

• Optimize websites with strong on-page, technical, and off-page strategies.
• Conduct keyword research and align it with content planning.
• Improve site performance (Core Web Vitals, speed, mobile-friendliness).
• Build high-quality backlinks and manage local SEO (Google Business Profile).
• Monitor rankings, traffic, and domain authority to suggest improvements.

What We’re Looking For

• 1–3 years of proven experience in

  Performance Marketing + SEO

  .
• Hands-on knowledge of

  Google Ads, Meta Ads & PPC optimization.

• Strong understanding of On-page, Off-page & Technical SEO.
• Experience with SEO tools like

  Ahrefs, SEMrush, Moz, or Ubersuggest

  .
• Proficiency with

  Google Analytics (GA4), Tag Manager & reporting dashboards

  .
• Familiarity with CMS platforms (WordPress, Shopify, custom-built sites).
• Analytical mindset with the ability to turn data into strategy.
• Bonus: Portfolio of past SEO projects or ad campaigns you’ve managed.

Education & Experience

• Bachelor’s degree (Required)
• PPC Campaign Management: 1+ year (Required)
• SEO: 2+ years (Preferred)
• Google Ads: 1+ year (Preferred)
• Google Analytics: 2+ years (Preferred)

Perks & Benefits

• Hybrid work type
• Exposure to SEO & PPC campaigns across different industries

info@intellij.in