Performance Marketer (India's No. 1 Relationship Coach)

Company Description

Breakthrough Technologies is dedicated to transformative change in individuals and organizations. Leveraging cutting-edge research on the human mind and consciousness, we offer experiential training programs designed to dismantle limiting beliefs and reshape thought patterns. Our mission is to facilitate profound, lasting shifts in perspective, enabling participants to unlock their fullest potential and navigate life with clarity, confidence, and purpose. We're committed to guiding you every step of the way towards true fulfillment and joy.

Role Description

This is a full-time, on-site role (Office Location - Tilak Nagar, Jaipur) for an expert specializing in Meta Ads located.

T-Shaped Performance Marketer

This isn't just about running ads. You'll be responsible for building complete customer acquisition systems that convert cold traffic into paying clients and keep them engaged long-term.

If you understand the coach/consultant business model, know how to set up high-converting funnels, and can optimize campaigns to scale profitably—this role is for you.

Core Expertise (The "Vertical" of the T)

Paid Advertising - Facebook & Google Ads

• Plan, launch, and scale performance-driven campaigns on Facebook, Instagram, and Google Ads
• Conduct deep audience and keyword research to identify high-intent segments
• Continuously monitor and optimize campaigns to hit KPIs: CTR, CPC, CPL, ROAS, CAC
• Run A/B tests on ad copies, creatives, audiences, and landing pages
• Manage ad budgets ranging from ₹50K to ₹5L+ per month
• Stay updated with Meta and Google algorithm changes, ad policies, and best practices

Broader Marketing Skills (The "Horizontal" of the T)

Landing Page & Funnel Creation

• Build high-converting landing pages, webinar registration pages, and sales pages using tools like:

• Systeme.io

• GoHighLevel (GHL)

• ClickFunnels

• Leadpages

  or similar platforms
• Optimize funnels for conversions through heat mapping, A/B testing, and copy improvements
• Understand funnel psychology and what makes coaches/consultants' offers convert

Marketing Automation & CRM Setup

• Set up email automation sequences (welcome series, nurture sequences, cart abandonment, post-purchase follow-ups)
• Build workflows in tools like GoHighLevel, Systeme.io, ActiveCampaign, or Mailchimp
• Tag and segment audiences based on behavior and engagement
• Integrate Zapier or Make.com for seamless automation between platforms

Retention & Lifecycle Marketing

• Develop and execute retention strategies to reduce churn and increase LTV
• Create re-engagement campaigns for inactive leads and past clients
• Set up email/SMS marketing campaigns to keep customers engaged
• Use upsell and cross-sell strategies to maximize customer value

Copywriting & Creative Collaboration

• Write compelling ad copy and landing page headlines that speak to the coach/consultant's target audience
• Collaborate with designers to create scroll-stopping ad creatives and video scripts
• Understand direct response copywriting and the language that converts in the coaching industry

Analytics & Reporting

• Track and analyze the full funnel: from ad impression to client conversion
• Use Google Analytics, Meta Pixel, and UTM parameters to attribute revenue correctly
• Generate weekly/monthly performance reports with actionable insights
• Make data-driven decisions to improve ROAS and lower customer acquisition costs

Key Responsibilities

✅ End-to-end campaign management: from strategy to execution to optimization

✅ Build landing pages and sales funnels on platforms like Systeme.io and GoHighLevel

✅ Set up marketing automation workflows for lead nurturing and client onboarding

✅ Implement retention marketing strategies to increase customer lifetime value

✅ Conduct competitor research and stay updated on trends in the coaching/consulting space

✅ Work closely with founder to understand their offer and target audience

✅ Test, iterate, and scale campaigns that consistently deliver results

Requirements

Must-Have Skills:

• Minimum 1-2 years

  of hands-on experience managing Facebook and Google Ads
• Proven experience working with

  coaches, consultants, or info-product businesses

• Strong knowledge of

  landing page builders

  : Systeme.io, GoHighLevel, ClickFunnels, etc.
• Experience setting up

  email automation and CRM workflows

• Understanding of

  retention marketing, lifecycle campaigns

  , and customer journey mapping
• Proficiency in

  Meta Ads Manager, Google Ads, Google Analytics, and Meta Pixel

• Strong

  analytical mindset

  with the ability to interpret data and make optimization decisions
• Excellent

  copywriting skills

  for ads and landing pages
• Self-starter with the ability to work independently in a remote setup

Good-to-Have Skills:

• Experience with

  webinar funnels

  and

  VSL (Video Sales Letter) funnels

• Knowledge of

  SMS marketing

  platforms like Twilio or built-in GHL SMS
• Familiarity with

  Zapier or Make.com

  for automation
• Basic understanding of

  SEO and organic content marketing

• Experience running ads for high-ticket offers (₹25K - ₹5L+)
• Understanding of the

  Indian coaching/ed-tech market

Who You Are

A strategic thinker

Data-obsessed

Execution-focused

Customer-centric

Tech-savvy

Collaborative

What You'll Work On

• Scaling ad campaigns from ₹20K/day to ₹1L+/day profitably
• Building evergreen funnels that generate leads and sales on autopilot
• Creating automated nurture sequences that convert cold leads into warm buyers
• Running webinar and VSL campaigns for high-ticket coaching programs
• Setting up retention systems that keep clients engaged and buying more

Fast Career Growth - Can look to become a Team Leader in 12-18 months.

Salary plus excellent incentives for superlative performance.