Performance Marketer Meta

Marketing Manager (D2C Growth)

You will work directly with the leadership team to convert marketing investments into scalable business outcomes, lead cross-functional teams with accountability, and build a culture of ownership, discipline, and data-backed decision-making.

data, creativity, and execution

• Build, plan, and execute the overall digital marketing and D2C growth strategy.
• Lead, mentor, and manage internal

  marketing, creative, and performance

  teams.
• Run and optimise paid campaigns across

  Meta, Google, YouTube, and Influencer Marketing

  .
• Achieve minimum

  4X ROAS

  through continuous performance optimisation.
• Oversee brand communication and ensure consistency across all digital platforms.
• Manage digital marketing budgets with a strong focus on profitability and ROI.
• Measure, analyse, and report performance using tools like

  GA4, Ads Manager, Shopify, and Excel

  .
• Work with agency partners for campaign planning, execution, and performance reviews.
• Ensure timely campaign launches with daily monitoring and actionable insights.
• Track competition, market trends, and identify new growth opportunities proactively.
• Drive

  team accountability

  , ensuring 90%+ task completion within agreed timelines.
• Maintain discipline, punctuality, and adherence to internal processes across the team.
• Foster a culture of solution-oriented thinking, ownership, and positive collaboration.
  

• 5–8 years

  of experience in Digital Marketing, D2C Growth, or Performance Marketing.
• Proven track record of managing and scaling high-performance paid campaigns.
• Strong understanding of

  CAC, ROAS, LTV, funnels, and conversion optimisation

  .
• Hands-on experience with

  Meta Ads Manager, Google Ads, Shopify, GA4, CRM tools

  .
• Good knowledge of

  SEO/SEM, automation tools, and retention strategies

  .
• Strong leadership skills with the ability to manage teams and cross-functional projects.
• Highly analytical, disciplined, and a problem-solver with strong ownership.
• Familiarity with web analytics, conversion tracking, and attribution tools.
• A team motivator who leads by example —

  punctual, dependable, and structured

  .

• Bachelor’s or Master’s degree in

  Marketing, Advertising, Business

  , or related field.

• Preferred:

  Experience in FMCG, Ayurveda, Baby-care, or D2C consumer brands.