Performance Marketer Meta

2 - 6 years

4 - 8 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Role not for you, but know the perfect person for itRefer a friend, and make Rs 10K if successfully placed :) Refer & Earn!

About Company

India s leading EdTech platforms, revolutionizing education for millions of students through personalized, live online classes. We are scaling fast and seeking data-driven performance marketers to drive our next wave of growth.

Role Overview

We are looking for a sharp, analytically sound Performance Marketer with deep expertise in Meta platforms to lead performance campaigns for a specific business unit (BU). This role is BU-specific and will work closely with the Business Head, with full ownership of paid marketing performance across the Meta ecosystem.

Key Responsibilities

  • Own end-to-end paid media strategy and execution on Meta (Facebook, Instagram, etc. ) for your BU.
  • Plan, manage, and optimize large-scale campaigns (minimum 5 Cr+ budgets).
  • Deliver against performance KPIs: CAC, ROAS, LTV, funnel drop-offs.
  • Run experiments, A/B tests, creative analysis, and audience segmentation.
  • Collaborate with content/creative teams to improve ad performance.
  • Continuously refine targeting, bidding, and budget allocations.
  • Work closely with the Business Head and cross-functional teams (Product, Growth, Tech).

Ideal Candidate Profile

  • 2 8 years of performance marketing experience in B2C brands especially Lead Generation specific companies such as Insurance, EdTech, etc
  • Deep understanding of the Meta ad ecosystem (Ads Manager, attribution, pixels, APIs).
  • Must have handled 5 Cr+ in annual Meta budgets.
  • Strong analytical and Excel/Google Sheets skills; working knowledge of GA4 and analytics tools.
  • Highly performance-focused with a bias for experimentation and data.
  • Start-up experience or high-growth digital-first brand exposure is a plus.

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