Job Title: Performance Marketer – Meta Ads
Location:
Shift Timings:
About Us:
At Simplia Inc., we’re not just another tech company. We’re an AI-powered disruptor based in Los Angeles, revolutionizing the way small to mid-sized businesses grow through state-of-the-art digital marketing solutions. Our sights are set high—we’re on a mission to evolve into a $100 million leader in the industry, and we’re looking for the best of the best to join our team.
The Opportunity:
Simplia Inc.
This is your chance to step into a pivotal role where your expertise, leadership, and hunger for success will directly influence the trajectory of a high-growth AI company.
As a part of the initial screening process, please fill the Google Form below:
👉 Google Form Link
What You’ll Do:
Meta Ads Campaign Strategy & Management
- Develop, implement, and optimize paid campaigns on
Meta (Facebook & Instagram)
to drive performance and meet business objectives. - Lead the
end-to-end campaign execution
: creation, audience targeting, ad copywriting, and budget management. - Conduct in-depth audience research and leverage Meta’s targeting tools to ensure campaigns reach the right people.
Performance Analysis & Optimization
- Analyze campaign data to optimize for CPA, ROAS, CTR, and conversions.
- Continuously refine targeting, bidding strategies, and creative assets.
- Conduct
A/B testing
on ad creatives, formats, and audiences to improve performance.
Budget Management
- Oversee and manage campaign budgets to ensure cost-effective advertising and maximize ROI.
- Forecast and adjust budgets based on performance, ensuring optimal ad spend allocation.
Creative Strategy & Optimization
- Collaborate with creative teams to develop engaging ad formats (carousel, video, static, etc.).
- Optimize creative assets for engagement, conversions, and campaign performance.
Reporting & Communication
- Generate and present campaign reports with actionable insights.
- Align with clients/internal stakeholders on objectives, updates, and strategies.
Meta Ads Best Practices & Compliance
- Ensure all campaigns adhere to Meta’s advertising policies.
- Stay updated with
Meta Ads innovations and features
for improved performance.
Cross-Functional Collaboration
- Work with design, content, and analytics teams for aligned execution.
- Ensure proper tracking, pixel setup, and accurate data flow.
Continuous Learning & Improvement
- Stay ahead of social media advertising trends and Meta platform updates.
- Experiment with new formats and features to maximize opportunities.
Qualifications:
Must Have:
Meta Ads Certification (Mandatory)
- Proven experience running
Meta Ads campaigns
with measurable results. - Strong understanding of CPA, ROAS, CTR, and conversion tracking.
- Proficiency in
Meta Ads Manager
and related tools. - Excellent communication and reporting skills.
Preferred Skills:
Meta Blueprint Certification
or equivalent advanced credentials.- Experience with advanced ad formats like
Dynamic Ads
& Instagram Stories Ads
. - Familiarity with Google Analytics or third-party analytics platforms.
What You Bring:
Experience:
5+ years in performance marketing, scaling startups or working with high-impact agencies.Proven Track Record:
Delivered 3X+ ROAS and scaled campaigns contributing to $100M+ revenue growth.Leadership Excellence:
Ability to mentor, guide, and manage marketing teams.Technical Mastery:
Expertise in Meta Ads and digital marketing tools.Aggressive & Goal-Oriented:
Relentless focus on achieving measurable business growth.Analytical Prowess:
Skilled in turning complex data into impactful strategies.Exceptional Communication:
Confident in influencing and inspiring clients & teams.
What We Offer:
Competitive Pay:
With performance-based incentives for top achievers.Remote Flexibility:
Work from anywhere in India on US shift timings.High-Impact Role:
Your strategies will directly influence company growth.Growth-Focused Environment:
Thrive in a culture that celebrates innovation and big wins.Legacy Opportunity:
Play a key role in Simplia Inc.’s journey to unicorn status.
Commitment:
dedicated professionals
Performance Marketer with mandatory Meta Ads Certification
