Job
Description
Job Title: Performance Marketer Location: Mohali (On-Site) Company: MarTech Space Castle Reporting To: Marketing Manager / Founder About the Company MarTech Space Castle is a forward-thinking marketing technology consultancy that helps startups and SMEs grow through solution-driven digital strategies. We focus on solving real business challenges through customized digital solutions that deliver measurable ROI. About the Role We are looking for a data-driven and strategic Performance Marketer to manage and optimize paid advertising campaigns across platforms like Google, Meta, and LinkedIn. The goal is to generate quality leads, support sales, and maximize ROAS. Key Responsibilities Campaign Strategy & Management Plan, execute, and optimize paid ad campaigns for lead generation, funnel conversion, and retargeting. Manage platforms like Google Ads, Meta (Facebook/Instagram), and LinkedIn. Audience Targeting & Funnel Optimization Identify and target high-intent audiences. Optimize creatives, ad copies, CTAs, and landing pages. Implement retargeting strategies using pixels, UTMs, and custom audiences. Budget Planning & Bidding Allocate budgets effectively across campaigns. Adjust bids (manual/automated) to meet CPL, CPA, and ROAS goals. Analytics & Reporting Use GA4, Meta Business Suite, Tag Manager, and Looker Studio for performance tracking. Prepare reports with insights and optimization plans. Cross-Functional Collaboration Work closely with content and design teams for creatives. Coordinate with sales to ensure lead quality and alignment. Key Skills & Qualifications 2–5 years of experience in performance marketing/paid media. Proven results with ROI-positive campaigns on Google, Meta, or LinkedIn. Strong grasp of CPC, CTR, CPA, ROAS, conversion rates. Proficiency in: Google Ads Manager Meta Ads Manager GA4 Google Tag Manager UTM tracking Looker Studio Bonus Skills (Preferred) Experience with CRM tools like HubSpot or Zoho. Understanding of B2B funnels, especially in SaaS or consulting. Familiarity with automation workflows and local market campaigns. You’re a Great Fit If You: Are driven by performance metrics and business growth. Love solving campaign challenges with creative ideas. Own campaign results beyond just execution. Thrive in a fast-paced, high-responsibility environment. What We Offer A purpose-driven culture where your work makes real impact. Opportunities to work across industries and projects. Full ownership of campaign strategy and execution. A flexible, growth-focused work environment. How to Apply Send your CV, portfolio or case studies (if any), and a brief note on your favorite campaign to hr@martechspacecastle.com or you can call/Whatsapp at 9779324113 Subject Line: Application – Performance Marketer Job Type: Full-time Pay: ₹20,000.00 - ₹25,000.00 per month Benefits: Paid sick time Schedule: Day shift Experience: Performance marketing: 1 year (Required) Location: Mohali, Punjab (Required) Work Location: In person
