Performance Marketer

Location

Employment Type

Experience

Communication Skills - Excellent

CTC – INR 500000 – INR 600000

About the Role

Performance Marketer

Key Responsibilities

• Develop, manage, and optimize

  Meta Ads

  and

  Google Ads

  campaigns to drive traffic, conversions, and revenue.
• Conduct detailed audience segmentation, keyword research, and A/B testing to maximize ROI.
• Monitor campaign performance daily and make data-driven adjustments to improve KPIs such as CTR, CPC, ROAS, and conversion rates.
• Collaborate with cross-functional teams, including content, design, and product, to ensure cohesive campaign messaging and landing page optimization.
• Analyze and report on campaign performance, providing actionable insights and recommendations to stakeholders.
• Stay updated on the latest trends and changes in the digital marketing landscape, particularly within

  Google Ads

  and

  Meta Ads

  platforms.
• Implement retargeting strategies to engage potential customers and improve conversion rates.
• Manage and optimize ad budgets effectively to achieve business goals while minimizing spend wastage.

Requirements

• Experience

  : Minimum 3+ years of experience in managing

  Meta Ads

  and

  Google Ads

  campaigns.

• Industry Knowledge

  :

• Skills

  :
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Proficiency in tools like

  Google Analytics

  ,

  Google Tag Manager

  ,

  Google Ads Manager

  , and

  Meta Ads Manager

  .
• Expertise in audience targeting, keyword research, and campaign optimization.

• Technical Skills

  : Experience with remarketing, custom audiences, and dynamic & UGC ad creation.

• Soft Skills

  :
• Excellent communication and collaboration skills.
• Ability to multitask and manage multiple campaigns simultaneously.
• Creative problem-solving mindset and attention to detail.

Preferred Qualifications

• Certification in

  Google Ads

  .
• Hands-on experience with tools like

  Semrush

  ,

  Ahrefs

  ,

  Spyfu

  or similar marketing tools.
• Understanding of landing page optimization and UX principles.

What We Offer

• Competitive salary and performance-based incentives.
• Opportunity to work with leading brands in the

  education, medical

  and

  e-commerce industries

  .
• A dynamic and collaborative work environment.
• Professional growth opportunities and ongoing training.

Application Process

education,

Apply Now