Performance Management Specialist

Job Profile : Performance Management Specialist
Experience : 5-6 Years

We are looking for a highly skilled Performance Marketing Specialist with deep expertise in Meta Ads (Facebook & Instagram) and proven experience in scaling campaigns through Google Ads. The ideal candidate should have 5–6 years of experience in digital marketing, preferably within high-growth EdTech startups, and a strong track record of driving measurable ROI.

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Meta Ads (core focus) and Google Ads (Search, Display, YouTube).

Drive user acquisition, lead generation, and revenue growth through data-driven strategies.
Continuously monitor campaign performance, analyze KPIs, and optimize for CPA, ROAS, and LTV.Collaborate with creative and content teams to design impactful ad creatives and messaging.Manage budgets efficiently to maximize ROI while ensuring scalability.Conduct regular A/B tests on creatives, audiences, and bidding strategies.Stay updated on the latest digital marketing trends, tools, and best practices, especially within the EdTech ecosystem.

Requirements

• 5–6 years of experience in performance marketing with a strong focus on Meta Ads and hands-on experience with Google Ads.

Prior experience in EdTech startups is highly preferred.
Proven success in scaling paid campaigns with measurable ROI.Strong analytical skills with proficiency in Google Analytics, Meta Ads Manager, and other performance tracking tools.Ability to work in a fast-paced, growth-driven startup environment.Excellent communication and collaboration skills

Interested candidates can share their resume on : meenakshi@vidyakul.com

Job Type: Full-time

Pay: ₹335,373.91 - ₹1,336,145.94 per year

Work Location: In person