Performance Management Specialist

As a Performance Marketing Specialist at our company, your role will involve planning, executing, and optimizing performance marketing campaigns across Meta Ads (Facebook & Instagram) and Google Ads to drive user acquisition, lead generation, and revenue growth through data-driven strategies. You will be responsible for continuously monitoring campaign performance, analyzing KPIs, and optimizing for CPA, ROAS, and LTV. Collaboration with creative and content teams to design impactful ad creatives and messaging, managing budgets efficiently, conducting regular A/B tests, and staying updated on the latest digital marketing trends within the EdTech ecosystem will be key components of your responsibilities. Key Responsibilities: - Plan, execute, and optimize performance marketing campaigns across Meta Ads (core focus) and Google Ads (Search, Display, YouTube). - Drive user acquisition, lead generation, and revenue growth through data-driven strategies. - Continuously monitor campaign performance, analyze KPIs, and optimize for CPA, ROAS, and LTV. - Collaborate with creative and content teams to design impactful ad creatives and messaging. - Manage budgets efficiently to maximize ROI while ensuring scalability. - Conduct regular A/B tests on creatives, audiences, and bidding strategies. - Stay updated on the latest digital marketing trends, tools, and best practices, especially within the EdTech ecosystem. Qualifications Required: - 5-6 years of experience in performance marketing with a strong focus on Meta Ads and hands-on experience with Google Ads. - Prior experience in EdTech startups is highly preferred. - Proven success in scaling paid campaigns with measurable ROI. - Strong analytical skills with proficiency in Google Analytics, Meta Ads Manager, and other performance tracking tools. - Ability to work in a fast-paced, growth-driven startup environment. - Excellent communication and collaboration skills. If you are passionate about performance marketing and have the required experience and skills, we encourage you to share your resume with us at yogita@vidyakul.com.,