Performance Management Specialist

Performance Marketing Expert

Location: Remote

Shift Timing: Flexible

Experience: 2+ years in Performance Marketing (preferably in US E-Commerce or digital products domain)

About the Role:

We are looking for a Performance Marketing Expert to drive growth and ROI for our US-based e-commerce operations focused on digital products and services. The ideal candidate will have hands-on experience in creating, managing, and optimizing performance campaigns across multiple paid channels including Google Ads, Meta (Facebook/Instagram), TikTok, and other relevant e-commerce platforms.

Key Responsibilities:

* Plan, execute, and optimize performance marketing campaigns across Google, Meta, TikTok, Bing, and other paid media platforms.

* Manage full-funnel campaigns to drive sales, subscriptions, and conversions for digital products and services.

* Analyze campaign data, track KPIs (ROAS, CPA, CTR, CVR), and provide actionable insights for continuous improvement.

* Conduct A/B testing for creatives, ad copies, and landing pages to enhance conversion performance.

* Collaborate with the design and content teams to create engaging ad creatives aligned with campaign objectives.

* Optimize user acquisition strategies and retargeting campaigns to maximize LTV (Lifetime Value) and minimize CAC (Customer Acquisition Cost).

* Stay updated on US market trends, consumer behavior, and emerging performance marketing tools or ad formats.

* Prepare regular reports and dashboards showcasing performance metrics and ROI.

* Manage campaign budgets effectively to ensure efficient spending and maximum profitability.

Key Skills & Requirements:

* Proven experience in Performance Marketing for E-Commerce (US Market) or digital product sales.

* Expertise in Google Ads, Meta Ads Manager, and TikTok Ads.

* Strong understanding of analytics platforms (Google Analytics, Data Studio, GA4, etc.).

* Knowledge of conversion tracking, pixel setup, and attribution models.

* Hands-on experience with Shopify, WooCommerce, or other E-Commerce platforms is preferred.

* Excellent analytical skills and ability to translate data into strategy.

* Strong communication and reporting skills.

* Ability to work independently and manage multiple campaigns simultaneously.

Preferred Qualifications:

* Experience with email marketing automation (Klaviyo, Mailchimp, etc.) and affiliate marketing.

* Familiarity with CRO (Conversion Rate Optimization) tools and methodologies.

* Google Ads and Meta Blueprint Certifications are a plus.

* Prior experience in digital product niches (software, subscriptions, online services, etc.) will be an advantage.

What We Offer:

* Competitive salary with performance-based incentives.

* Opportunity to work with a growing US E-Commerce brand in the digital products space.

* Collaborative and data-driven work environment.

* Learning and growth opportunities in cutting-edge marketing technologies.