Performance Management Specialist

Job Title: Performance Marketer (Meta & Google Ads)

Location: On-site (North Kolkata)

Experience Required: Freshers and 6 month experience

Salary: Based on Experience

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Job Description:

We are looking for a Performance Marketer who is passionate about driving growth through paid advertising campaigns. The ideal candidate should have hands-on experience in managing Meta (Facebook & Instagram) and Google Ads to generate leads, sales, and brand awareness.

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Key Responsibilities:

• Plan, create, and manage paid ad campaigns on Meta Ads Manager and Google Ads.

• Optimize campaigns daily to achieve the best ROI and conversion rates.

• Conduct keyword research, audience targeting, and budget allocation.

• Analyze performance metrics and prepare weekly and monthly reports.

• Stay updated on the latest ad trends, bidding strategies, and platform updates.

• Collaborate with the content and design team to create high-performing creatives and ad copies.

• Implement tracking tools like Meta Pixel and Google Analytics to monitor campaign performance.

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Requirements:

• Experience in running Meta and Google Ads campaigns.

• Strong understanding of CPC, CPA, CTR, ROAS, and other performance metrics.

• Ability to handle lead generation and e-commerce campaigns.

• Familiarity with A/B testing and campaign optimization.

• Excellent analytical and reporting skills.

• Creative mindset with attention to detail.

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Perks:

• Opportunity to work on real client campaigns and enhance practical skills.

• Learn and grow under experienced digital marketing professionals.

• Friendly and collaborative work environment