Performance Creative Strategist

content, performance, and experimentation

high-performing creative ideas

Creative + Data + Content hybrid role

Performance Creative Strategist

Key Responsibility

Creative + Content Development

• Ideate and script performance-first creatives across static, video, UGC, and influencer formats.
• Develop

  high-converting hooks

  , opening frames, CTAs, and content styles for testing.
• Build storyboards and creative frameworks for ad, brand, and new release campaigns.
• Work with influencers, creators, and video editors to bring concepts to life.
• Translate insights into

  creative variations

  (angles, styles, formats, copy)

Data-Driven Performance Collaboration

• Coordinate daily/weekly with the Performance Marketing team

  to understand:
• Best performing hooks
• Creative fatigue cycles
• Audience insights
• CPC/CPM/CTR patterns
• Scroll-stop ratio, thumb-stop ratio, watch-time

• Make creative decisions backed by data

  , not just intuition.
• Build creative experiments: A/B testing, format testing, hook testing, creator testing.

Work closely with

• Performance Team

  → for insights, creative testing priorities

• Social Media Team

  → for alignment on tonality, brand moments, platform trends

• Design & Video Team

  → to execute variations fast

• PR/Brand Team

  → for consistent messaging

Content Strategy Responsibilities

• Create content playbooks, messaging boards, content pillars, and audience insights.
• Build platform-specific calendars (Reels, Shorts, Posts, YouTube, Meta Ads).
• Maintain a “Creative Library” — best-performing assets, learnings, formats, frameworks.
• Analyse competitor content (OTT, film, entertainment, youth brands) and identify creative whitespace.

Required Skills

• 1–2 years of experience in

  agency or brand-side creative/content role

  with exposure to performance marketing.
• Basic understanding of Meta Ads/Google Ads dashboards is a bonus.
• Strong understanding of short-form video content (performance + organic).
• Ability to ideate hooks, scripts, and storyboards quickly.
• Good grasp of data interpretation — what works and why.
• Experience working with creators/influencers is a big plus.
• Strong communication and presentation skills.