How to apply: Fill out our form - https://docs.google.com/forms/d/e/1FAIpQLScpp5tezetN0vtTq4AgucIQBlo5pKtzc57dNDbASn_tzhr0_A/viewform?usp=publish-editor Company Description Eros Innovation: AI-Powered Future of Entertainment Eros Innovation, a pioneer in media and entertainment since 1977, is revolutionising the digital landscape with cutting-edge AI and blockchain technology. Building on the success of Eros Media World, with a vast library of over 12,000 titles and a 30% market share, and Eros Now, with 259 million registered users, Eros Innovation is shaping the future of content creation and consumption. At the core of this transformation is EROS GenAI, an AI and IP powerhouse leveraging a trillion AI tokens to develop advanced Small Language Models (SLMs) and Large Language Models (LLMs), fueling a Web3 creator economy with access to over 1 million characters. Further solidifying its leadership in AI, Eros Innovation has established AI parks in Gujarat’s GIFT City and Malaysia, driving groundbreaking research and development to redefine the future of entertainment. 📍 Location: On-site 🕒 Experience: 2–4 years 💼 Industry: Apps / Tech / Growth-focused brands 🎯 Function: Paid Acquisition + Tracking + Optimization About the Role We are looking for a hands-on Performance Marketing Specialist who lives and breathes data, optimization, attribution, and structured experimentation. If you can take ownership of Google Ads end-to-end, build scalable tracking systems (GA4 / Appsflyer / Mixpanel), and improve ROAS using insight-driven decisions — this role is for you. This is not a “set & forget” performance role. We need someone who: Thinks in hypotheses, A/B tests & incrementality Can build processes that scale — naming conventions, reporting cadences, test logs Is driven by measurable outcomes and revenue impact What You’ll Own Run Google Ads campaigns across Search, Performance Max, Display & YouTube Set up and optimize conversion tracking via GA4, GTM, Appsflyer / Mixpanel Analyze user journeys, funnels, cohorts & LTV to improve performance Build weekly performance review frameworks & automated reporting systems Lead media planning, budgeting & scaling experiments Collaborate with creative + developer + data teams for faster iteration loops Maintain documentation of learnings, test results & scaling playbooks Ideal Experience You’ll thrive here if you have: ✔ 2–4+ years of hands-on performance marketing ✔ Google Ads experience across: Search Performance Max YouTube Display (Bonus) App Campaigns / Lead Gen ✔ Experience with: GA4 GTM Appsflyer / Adjust / Branch Mixpanel / Amplitude (funnels & cohorts) Looker Studio (dashboards) ✔ Ability to: Break down performance problems with a structured approach Build playbooks & SOPs Communicate insights clearly and without jargon What Success Looks Like (First 90 Days) Smooth & accurate tracking and reporting for key campaigns Clear insights and hypotheses documented weekly Improving CAC / ROAS / retention metrics through structured experiments Predictable weekly reporting cadence the team can depend on Compensation & Working Style 💰 Salary: Based on skill fit + seniority 🧠 Environment: Fast-paced, experimentation-heavy, growth-focused 🤝 Team: Collaborative, feedback-driven, open communication ⏳ Start Date: Immediate / 2–4 weeks preferred Culture Fit We Value You’ll fit right in if you are: Data-driven + curious + proactive Enjoy solving growth problems end-to-end Can work with ownership rather than micromanagement Like structure, dashboards, automation, insights, and documentation How to apply: Fill out our form - https://docs.google.com/forms/d/e/1FAIpQLScpp5tezetN0vtTq4AgucIQBlo5pKtzc57dNDbASn_tzhr0_A/viewform?usp=publish-editor
About the Role This role is for someone who lives at the intersection of content, performance, and experimentation . You’ll be responsible for creating high-performing creative ideas tailored specifically for paid media (Meta, YouTube, Google Display, LinkedIn), influencer-led creatives, and organic social. Think of this as a Creative + Data + Content hybrid role , where you work closely with the Performance team to build, test, and optimize hooks, formats, styles, content creators, influencer assets , and continually iterate to reach the best-performing communication. This is NOT a typical content strategist role — this is a Performance Creative Strategist role. Key Responsibility Creative + Content Development Ideate and script performance-first creatives across static, video, UGC, and influencer formats. Develop high-converting hooks , opening frames, CTAs, and content styles for testing. Build storyboards and creative frameworks for ad, brand, and new release campaigns. Work with influencers, creators, and video editors to bring concepts to life. Translate insights into creative variations (angles, styles, formats, copy) Data-Driven Performance Collaboration Coordinate daily/weekly with the Performance Marketing team to understand: Best performing hooks Creative fatigue cycles Audience insights CPC/CPM/CTR patterns Scroll-stop ratio, thumb-stop ratio, watch-time Make creative decisions backed by data , not just intuition. Build creative experiments: A/B testing, format testing, hook testing, creator testing. Work closely with Performance Team → for insights, creative testing priorities Social Media Team → for alignment on tonality, brand moments, platform trends Design & Video Team → to execute variations fast PR/Brand Team → for consistent messaging Content Strategy Responsibilities Create content playbooks, messaging boards, content pillars, and audience insights. Build platform-specific calendars (Reels, Shorts, Posts, YouTube, Meta Ads). Maintain a “Creative Library” — best-performing assets, learnings, formats, frameworks. Analyse competitor content (OTT, film, entertainment, youth brands) and identify creative whitespace. Required Skills 1–2 years of experience in agency or brand-side creative/content role with exposure to performance marketing. Basic understanding of Meta Ads/Google Ads dashboards is a bonus. Strong understanding of short-form video content (performance + organic). Ability to ideate hooks, scripts, and storyboards quickly. Good grasp of data interpretation — what works and why . Experience working with creators/influencers is a big plus. Strong communication and presentation skills.