Performance Creative Strategist

As a Creative Strategist specializing in Meta Ads at Basil, your role will involve developing innovative ad campaigns, crafting compelling creative directions, and aligning brand strategy with performance goals. You will collaborate across teams to produce Meta Ads that resonate with audiences and continuously optimize strategies to improve outcomes. Key Responsibilities: - Conceptualize and guide impactful advertising campaigns using your proficiency in Creative Direction and Creative Strategy. - Ensure alignment with brand identity and market positioning by applying your strong expertise in Brand Strategy. - Craft engaging content and understand audience behavior for informed decision-making with your excellent Writing and Research skills. - Collaborate with teams, manage multiple projects with attention to detail, and meet deadlines effectively. - Utilize your knowledge of the Meta Ads platform and demonstrate a track record of creating successful campaigns for added advantage. Qualifications: - Proficiency in Creative Direction and Creative Strategy for impactful advertising campaigns. - Strong expertise in Brand Strategy to ensure alignment with brand identity and market positioning. - Excellent Writing and Research skills to craft engaging content and understand audience behavior. - Ability to work collaboratively, manage multiple projects with attention to detail, and meet deadlines effectively. - Knowledge of the Meta Ads platform and a track record of creating successful campaigns is an added advantage. - A Bachelors degree in Marketing, Communications, Design, or a related field is preferred for this role.,