Paid Media Specialist

Selvik Technologies Private Limited

1 years

1 - 2 Lacs

Ahmedabad

Posted:1 day ago| Platform: GlassDoor logo

Apply

Skills Required

ads twitter analyze metrics research analysis targeting test coordination design copywriting marketing seo content analytics strategies hotjar communication reporting

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities

Plan, execute, and optimize paid media campaigns across platforms such as:
Google Ads (Search, Display, YouTube)
Meta Ads (Facebook & Instagram)
LinkedIn Ads, X (Twitter), Pinterest, etc.
Monitor campaign performance, analyze key metrics (CTR, CPC, CPA, ROAS), and prepare detailed performance reports.
Conduct keyword research, competitor analysis, and audience targeting strategies.
Develop and test ad creatives (in coordination with design & copywriting teams).
Manage budgets and pacing to ensure optimal spend and ROI.
A/B test ad copy, landing pages, and targeting strategies.
Stay updated with digital marketing trends, new platform features, and algorithm updates.
Collaborate with internal teams (SEO, content, analytics, design) to align paid efforts with overall marketing strategy.

Required Qualifications

Bachelor’s degree in Marketing, Business, or a related field.
1+ years of experience in paid media or performance marketing.
Proficient in Google Ads, Facebook Business Manager, and analytics tools (Google Analytics, GA4).
Strong understanding of PPC performance metrics, bidding strategies, and conversion tracking.
Familiar with tools like Google Tag Manager, SEMrush, Ahrefs, Hotjar, etc.
Excellent analytical skills and attention to detail.
Strong communication and reporting skills.

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

More Jobs at Selvik Technologies Private Limited

Sr. Graphic Designer

India

2.0 - 2.0 yrs

INR 0 - 0 Lacs

Senior WordPress Developer

India

5.0 - 5.0 yrs

INR 0 - 0 Lacs

Sales Representative

Ahmedabad, Gujarat

Experience: Not specified

INR 1 - 1 Lacs

Sales Representative

Ahmedabad

Experience: Not specified

INR 1 - 1 Lacs

Paid Media Specialist

Ahmedabad

1.0 - 1.0 yrs

INR 1 - 2 Lacs

Mock Interview

Practice Video Interview with JobPe AI

Start Job-Specific Interview

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.