Paid Media Specialist

Key Responsibility-

Paid Social Media Advertising (Meta, LinkedIn, X, etc.):

• Develop and execute monthly paid social calendars aligned with brand goals.
• Plan and run paid promotions and boosted content to enhance reach, engagement, and conversions.
• Coordinate with design and content teams to develop high-performing creatives.
• Monitor ad performance daily and optimize targeting, creatives, placements, and bidding.
• Handle community engagement and DMs to maintain brand voice and customer trust.
• Track social trends, hashtags, and platform updates to integrate into campaigns.
• Drive platform growth by leveraging new features and ad formats.

Google Ads Campaign Management:

• Plan, launch, and optimize campaigns across Google Search, Display, Video (YouTube), Performance Max, and Demand Gen.
• Conduct keyword research, audience segmentation, and competitor analysis.
• Create engaging ad copy and coordinate with designers for visual assets.
• Optimize campaigns to achieve KPIs like CTR, CPA, ROAS, and conversion rates.
• Regularly analyze performance and implement A/B tests to improve outcomes.
• Prepare detailed performance reports and insights for internal teams and clients.
• Stay up-to-date with platform updates and industry best practices.

Additional Responsibilities:

• Collaborate across departments (creative, strategy, SEO, and client servicing) for integrated campaign execution.
• Research competitor strategies and digital trends to keep campaigns innovative.
• Manage influencer collaborations in sync with paid campaigns (when needed).
• Recommend new tools, platforms, or strategies to improve overall ad performance.

Required Skills & Qualifications:

• 4-6 years of hands-on experience in Meta Ads & Google Ads.
• Strong analytical skills; comfortable with tools like Google Analytics, Ads Manager, and Data Studio.
• Excellent understanding of digital ad metrics and campaign performance optimization.
• Experience managing multiple ad accounts simultaneously.
• Strong communication and reporting skills.

Job Types: Full-time, Permanent

Pay: ₹17,299.68 - ₹60,000.00 per month

Benefits:

• Leave encashment

Schedule:

• Day shift
• Morning shift

Supplemental Pay:

• Yearly bonus

Ability to commute/relocate:

• Jangpura, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Current Salary?
• Salary Expectations?
• Notice Period?
• Available for an onsite interview at Jangpura, Near Lajpat Nagar, New Delhi?

Education:

• Bachelor's (Required)

Language:

• English (Required)

Location:

• Jangpura, Delhi, Delhi (Required)

Work Location: In person