Paid Media Manager

Paid Media Manager

Key Responsibilities:

• Plan, manage, and optimize paid media campaigns across platforms (Google Ads, Meta, LinkedIn, YouTube, Programmatic, etc.)
• Develop and implement strategies to maximize ROI and meet performance KPIs (CPC, CPA, ROAS, CTR).
• Manage campaign budgets effectively, ensuring efficient allocation across channels.
• Conduct keyword research, audience targeting, and A/B testing for creatives, ad copies, and landing pages.
• Monitor, analyze, and report on campaign performance with actionable insights.
• Collaborate with the creative and content teams to develop compelling ad creatives and messaging.
• Stay updated with industry trends, algorithm changes, and best practices in paid media.
• Identify opportunities for scaling campaigns and improving customer acquisition funnels.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 4–5 years of proven experience managing paid media campaigns across multiple digital platforms.
• Strong understanding of performance marketing metrics, attribution models, and conversion tracking.
• Hands-on experience with Google Ads Manager, Facebook Ads Manager, LinkedIn Campaign Manager, and other media-buying platforms.
• Proficiency in tools like Google Analytics, Tag Manager, and Data Studio (or similar reporting tools).
• Excellent analytical skills with the ability to interpret data and translate into strategies.
• Strong communication and stakeholder management skills.

Good to Have:

• Experience in e-commerce / B2B SaaS / agency environment.
• Knowledge of SEO, CRM, and marketing automation tools.
• Google Ads, Meta Blueprint, or other relevant certifications.