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Posted:2 days ago| Platform: GlassDoor logo

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strategy ads retargeting targeting strategies research design ai tracking reporting forecast analysis data testing optimization analytics content messaging

Work Mode

On-site

Job Type

Full Time

Job Description

Job Responsibilities:

  • Own end-to-end paid media strategy and execution across Google Ads, LinkedIn, Meta, and retargeting/display platforms
  • Plan, launch, manage, and optimize campaigns to achieve CPL, CAC, and ROAS targets
  • Develop audience targeting strategies tailored to our US B2B buyer personas, including persona research and segmentation
  • Write effective ad copy and brief design teams for creative assets, using generative AI tools where appropriate
  • Set up and maintain conversion tracking, attribution, and reporting dashboards
  • Monitor budgets, forecast spend, manage pacing, and make allocation decisions to maximize ROI
  • Conduct regular analysis of performance data to generate insights, optimizations, and recommendations
  • Plan and execute landing page strategies and A/B testing for conversion rate optimization (CRO)
  • Coordinate with agencies, freelancers, or vendors as needed for media buying, creative, or analytics support
  • Collaborate with content, design, and sales teams to align messaging, audience strategy, and funnel integration
  • Leverage AI-powered features in ad platforms (e.g., Smart Bidding, automated targeting) to improve campaign performance
  • Stay current on platform updates, industry trends, competitive activity, and emerging AI tools for marketing

Job Type: Full-time

Work Location: In person

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Analytix Business Solutions (India) Ltd logo
Analytix Business Solutions (India) Ltd

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