Paid Media Manager

Job Summary:

We are looking for a results-driven Performance Marketing Specialist with hands-on experience in eCommerce sales campaigns to join our performance marketing team. You will be responsible for planning, executing, and optimizing paid campaigns across platforms like Meta (Facebook/Instagram), Google Ads, and other digital ad networks to drive sales and ROI.

Key Responsibilities:

• Strategize, execute, and manage paid ad campaigns across Google Ads, Meta, and other platforms.
• Optimize campaigns to drive eCommerce sales, lead generation, and ROAS.
• Conduct A/B testing on creatives, audiences, and placements.
• Analyze performance data and generate insights to improve campaign efficiency.
• Collaborate with design, content, and product teams to develop high-performing ads.
• Set up tracking using UTMs, GA4, Facebook Pixel, and conversion APIs.
• Stay updated with latest trends in digital ads, eCommerce marketing, and platform updates.

Requirements:

• 2+ years of hands-on experience in performance marketing / paid media.
• Proven track record in running and optimizing eCommerce campaigns.
• Strong knowledge of Google Ads (Search, Shopping, Display) and Meta Ads.
• Familiar with eCommerce platforms like Shopify, WooCommerce, Magento (preferred).
• Experience with tools like Google Analytics (GA4), Facebook Ads Manager, etc.
• Strong analytical and communication skills.
• Ability to work independently and manage multiple campaigns.

Good to Have:

• Knowledge of email marketing funnels, remarketing, and sales conversion strategies.
• Experience with affiliate marketing, influencer campaigns, or marketplaces (Amazon/Flipkart ads).
• Basic knowledge of landing page CRO.

Why Join Us?

• Performance-driven, learning-oriented environment
• Work on exciting eCommerce brands & products
• Opportunity to scale ad spends & drive real business growth

Job Type: Full-time

Pay: ₹30,000.00 - ₹60,000.00 per month

Experience:

• Performance marketing: 2 years (Required)
• E-Commerce: 2 years (Required)

Location:

• Navi Mumbai, Maharashtra (Required)

Work Location: In person