Paid Media Executive

At Tractor Junction, we proudly stand as India's premier digital marketplace dedicated to farmers, founded in 2018. With a vision of "Revolutionizing the Rural Auto Ecosystem," we empower rural communities with enhanced auto solutions for sustainable growth and prosperity. Our commitment extends to seamless auto services, covering the diverse needs of farming, agriculture, commercial vehicles, and construction equipment. We aim to elevate the rural auto ecosystem by offering comprehensive services. This includes buying, selling, financing, ensuring, servicing, and providing warranties for both new and used tractors and farm equipment. Our mission is rooted in transforming the rural auto ecosystem through digitization, ensuring a more connected and efficient future for agriculture in India.

Key Responsibilities:

• Plan, execute, and optimize paid search campaigns across

  Google Ads

  and

  Facebook Ads

  platforms.
• Conduct detailed keyword research using tools like

  Google Keyword Planner

  ,

  SEMrush

  , and

  Ahrefs

  .
• Monitor campaign performance metrics (CTR, CPC, CPA, ROI) and make data-driven decisions.
• Prepare regular performance reports and dashboards using

  Excel/Google Sheets

  .
• Analyze campaign data to identify trends, insights, and growth opportunities.
• Collaborate with design, content, and strategy teams to improve ad creatives and landing pages.
• Stay updated with industry trends, algorithm changes, and best practices in PPC advertising.

Eligibility:

• 1–3 years of experience managing paid campaigns on Google and Meta platforms.
• Strong working knowledge of Excel/Google Sheets (pivot tables, VLOOKUP, formulas).
• Familiarity with keyword research tools (Google Keyword Planner, SEMrush, Ahrefs, etc.).
• Excellent analytical and problem-solving skills.
• Ability to manage multiple campaigns and meet deadlines.

• Google Ads and/or Meta Blueprint certifications

  are a plus.

Working Days:

Shift:

Location: