Job
Description
KRA: – Create, manage, and optimize paid campaigns across Google, Facebook, and Instagram. – Drive hands-on campaign setup, management, and optimization, including A/B testing of targeting, landing pages, and more to ensure revenue and cost minimization. – Perform ongoing paid keyword discovery, expansion, and optimization. – Work with the tech team to optimize programs, campaigns, and landing pages based on the real-time performance and ROI goals. – Coordinate with the creative team to get creative ad copy made for ads. Technical Skills: – At least one year of hands-on paid campaign and media-budget management experience with a digital agency. – Proven experience in running performance campaigns (CPC, CPA, CPL, ROAS) across Google, Facebook, and Instagram. – Proven experience in running display campaigns across ad networks. – Experience with tools including Google AdWords, Keyword tools, Google Analytics, FB Ads/Business Manager, and others. Preferred: – Prior experience handling performance campaigns, viz., lead Generation and conversion campaigns for e-commerce, EdTech, FMCG, Fashion, Real Estate, Automobile, BFSI, etc. – Experience in running (BLS) Brand Lift Study/R& F campaigns across digital channels would be a big plus. – Should have a sound knowledge of Microsoft Office (MS Word, MS PowerPoint, MS Excel). Skills/Traits: – High ownership and ability to work with minimal supervision. – Creative thinking. – Strong written and verbal communication. – Great ability to multi-task and prioritize. – Ability to collaborate across stakeholders. – Exceptional interpersonal skills that will aid in the execution of duties. – A Dynamic Marketer who knows how to manage the agency’s entire paid media execution work efficiently. – Should have previously demonstrated the ability to prioritize and meet deadlines when working on multiple projects with tight deadlines. – The successful candidate should be customer-oriented, ensuring the marketing department always meets customer expectations. Show more Show less
