Paid Media Executive

KRA:

– Create, manage, and optimize paid campaigns across Google, Facebook, and Instagram.

– Drive hands-on campaign setup, management, and optimization, including A/B testing of

targeting, landing pages, and more to ensure revenue and cost minimization.

– Perform ongoing paid keyword discovery, expansion, and optimization.

– Work with the tech team to optimize programs, campaigns, and landing pages based on the

real-time performance and ROI goals.

– Coordinate with the creative team to get creative ad copy made for ads.

Technical Skills:

– At least one year of hands-on paid campaign and media-budget management experience

with a digital agency.

– Proven experience in running performance campaigns (CPC, CPA, CPL, ROAS) across

Google, Facebook, and Instagram.

– Proven experience in running display campaigns across ad networks.

– Experience with tools including Google AdWords, Keyword tools, Google Analytics, FB

Ads/Business Manager, and others.

Preferred:

– Prior experience handling performance campaigns, viz., lead Generation and conversion

campaigns for e-commerce, EdTech, FMCG, Fashion, Real Estate, Automobile, BFSI, etc.

– Experience in running (BLS) Brand Lift Study/R& F campaigns across digital channels would

be a big plus.

– Should have a sound knowledge of Microsoft Office (MS Word, MS PowerPoint, MS Excel).

Skills/Traits:

– High ownership and ability to work with minimal supervision.

– Creative thinking.

– Strong written and verbal communication.

– Great ability to multi-task and prioritize.

– Ability to collaborate across stakeholders.

– Exceptional interpersonal skills that will aid in the execution of duties.

– A Dynamic Marketer who knows how to manage the agency’s entire paid media execution

work efficiently.

– Should have previously demonstrated the ability to prioritize and meet deadlines when

working on multiple projects with tight deadlines.

– The successful candidate should be customer-oriented, ensuring the marketing department

always meets customer expectations.