Paid Ad Specialist

Job Title: Paid Ads Specialist
Location: Sector 45, Gurgaon
Job Type: Full-Time

About OptMum Digital:
At OptMum Digital, we empower businesses through cutting-edge digital marketing strategies, delivering exceptional growth for brands. Our expertise spans SEO, PPC, SMM, website development, and content marketing, with a focus on measurable results and innovative solutions.

Job Summary:
We are looking for a detail-oriented and creative Paid Ads Specialist to manage, optimize, and scale paid advertising campaigns across platforms like Google Ads, Facebook, and Instagram. Your primary goal will be to drive targeted traffic, enhance lead generation, and achieve high ROI for our clients.Key Responsibilities:
1. Campaign Strategy Development
The Paid Ads Specialist is responsible for creating comprehensive and tailored paid advertising strategies that align with the client's business goals. This includes understanding the client’s target audience, objectives, and budget to design campaigns that drive meaningful results. Developing multi-platform strategies (Google Ads, Facebook, Instagram, etc.) is essential to ensure maximum reach and ROI.

2. Campaign Management & Optimization
The specialist will handle the day-to-day management of paid ad campaigns, including setting up ads, monitoring their performance, and making necessary adjustments to improve results. This involves optimizing targeting, ad copy, bidding strategies, and landing pages to ensure that campaigns are as effective as possible in driving traffic and conversions.

3. Data Analysis & Reporting
Regularly reviewing and analyzing campaign data (click-through rates, conversion rates, cost per click, etc.) is crucial to understand campaign performance. The specialist will generate detailed reports, presenting insights and actionable recommendations to improve the effectiveness of paid ad campaigns. This data-driven approach ensures that all decisions are based on metrics that lead to improved campaign performance and client satisfaction.4. Budget Management & ROI Optimization
One of the key responsibilities of the Paid Ads Specialist is to manage client ad budgets effectively. This includes monitoring spend, allocating budget across various campaigns and platforms, and ensuring the most cost-efficient strategies are being used to achieve the highest ROI. Constant optimization of ad spend and reallocation based on performance is essential to maximize the results within the set budgets.

Qualifications & Requirements:

• Proven Experience: 2+ years managing PPC campaigns (Google Ads, Facebook Ads, etc.)
• Certifications: Google Ads and Facebook Blueprint certifications (preferred)
• Analytical Skills: Strong ability to analyze and interpret campaign data
• Platform Expertise: Deep understanding of Google Ads, Facebook Ads, and other paid platforms
• Budget Management: Experience managing ad spend and optimizing for ROI
• Creative Thinking: Ability to create compelling ad copy and landing page strategies
• Attention to Detail: Strong focus on campaign performance, testing, and optimization
• Communication Skills: Excellent client-facing and team collaboration skills
• Up-to-Date Knowledge: Familiarity with the latest industry trends and advertising best practices

Preferred Skills:

• Experience with programmatic ad buying and DSPs (Demand-Side Platforms).
• Strong copywriting skills to craft high-converting ads.
• Experience optimizing paid campaigns for mobile platforms.
• Knowledge of integrating paid ads with CRM systems (e.g., HubSpot, Salesforce).
• Expertise in lead generation strategies through paid ads would be an added advantage .

Why Join OptMum Digital?

• Competitive salary with performance-based incentives.
• Opportunity to work in a dynamic and creative environment.
• Room for growth and career advancement.
• Friendly and inclusive company culture.

How to Apply:
Interested candidates are invited to send their resume and cover letter to hr@optmumdigital.com with the subject line: "Human Resource & Accounts Executive Application - [Your Name]: Indeed"

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Schedule:

• Day shift
• Monday to Friday

Supplemental Pay:

• Performance bonus
• Quarterly bonus

Experience:

• total work: 2 year (Required)

Work Location: In person

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person