ORM Executive

Job Summary

The ORM Executive plays a critical role in maintaining and enhancing the online reputation of the organization or its clients. This includes monitoring online conversations, analyzing feedback, and providing actionable insights to improve brand sentiment. The role also requires expertise in social media listening, analytics, and strategy, coupled with proficiency in ORM tools and marketing analytics.

Key Responsibilities

Social Media Listening & Monitoring

• Utilize ORM tools like Konnect Insights, Locobuzz, Brandwatch, Talkwalker, Sprinklr, and Simplify360 to track online conversations, brand mentions, and hashtags.
• Identify and analyze trends in customer sentiment and industry conversations to inform brand strategy.
• Monitor competitors’ activities to benchmark and strategize accordingly.

Social Media Analytics & Performance Tracking

• Use advanced analytics to measure brand sentiment, engagement, and customer behavior across platforms.
• Prepare comprehensive reports on campaign performance, audience insights, and improvement areas.

Data Reporting & Insights

• Gather, analyze, and present data-driven insights to enhance the effectiveness of ORM and marketing strategies.
• Share actionable insights with internal teams to improve product offerings, services, or customer experience.

Reputation Management

• Address customer queries, complaints, and reviews on social media, review sites, and forums in a professional and timely manner.
• Develop strategies to mitigate negative feedback and enhance positive brand reputation.

Media Monitoring

• Track online news outlets, blogs, and media channels for mentions of the brand or clients.
• Provide timely alerts for critical issues or trends requiring immediate action.

Social Media Strategy

• Collaborate with the marketing team to align ORM strategies with the overall social media strategy.
• Contribute to content strategies by providing insights on audience preferences and trends.

Marketing & Performance Analytics

• Monitor and evaluate the performance of marketing campaigns using analytics tools.
• Assist in refining strategies to ensure high ROI and audience engagement.

Team Collaboration & Handling

• Coordinate with cross-functional teams, including content, SEO, and customer service.
• Assist in mentoring junior team members to ensure seamless execution of ORM activities.

Crisis Management

• Handle online reputation crises by working closely with the leadership and PR teams to address and resolve issues.

Key Skills & Competencies

• Technical Proficiency

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• Proficiency with ORM tools such as Konnect Insights, Locobuzz, Brandwatch, Talkwalker, Sprinklr, and Simplify360.
• Advanced knowledge of Microsoft Office Suite for reporting and data analysis.

• Analytical Skills

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• Expertise in Social Media Analytics, Marketing Analytics, and Performance Tracking.

• Soft Skills

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• Quick grasping ability, excellent problem-solving skills, and strong attention to detail.

• Strategic Thinking

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• Ability to develop and implement effective social media and ORM strategies.

• Team Handling

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• Experience in managing and collaborating with teams for seamless workflow and project execution.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• 2–3 years of experience in ORM, digital marketing, or social media management.
• Proven expertise in handling ORM tools and analytics platforms.