Optimizely with AB Testing

Primary skill - Optimizely

12+ years of experience in digital marketing technologies and at least 4-5 years of experience in Optimizely web experimentation.

Optimizely Experience:

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--Design and set up A/B tests, multivariate tests, and personalization campaigns using Optimizely Web and Feature Experimentation.

--Define hypotheses, KPIs, and success metrics for experiments in collaboration with product managers, UX designers, and developers.

--Monitor test performance, perform interim and final analyses, and communicate insights and recommendations to stakeholders.

--Ensure the accuracy of experiment implementation through QA and debugging.

--Collaborate with developers to integrate tracking requirements and data layers as needed.

--Document learnings and contribute to the experimentation knowledge base.

--Stay current with experimentation best practices and new Optimizely capabilities.

--Strong skills in A/B testing, statistical analysis, and interpreting test results.

--Proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar.

--Strong knowledge of HTML, CSS, and JavaScript debugging (preferred).

Google Analytics Reports:

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--Develop and maintain custom reports, dashboards, and automated insights for various stakeholders using Google Analytics.

--Perform deep-dive analyses to uncover user behavior trends, funnel drop-offs, and conversion optimizations.

--Advanced knowledge of GA4 properties, events, custom dimensions, BigQuery exports, and GA4 Explore.

--Present clear, actionable findings and recommendations to senior leadership.

--Experience in writing SQL queries in BigQuery

General:

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--Excellent analytical, communication, problem-solving and presentation skills.

--Knowledge in Tag management like Tealium Tag Manager